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Awards for Excellence - 2015

Outstanding Papers

Award journal index

Journal of Product & Brand Management


Volume 23 issue 1
Brand tribalism: an anthropological perspective
Jeremy Sierra, Harry A. Taute

Highly commended

Volume 23 issue 7
Uncovering generalized patterns of brand competition in China
Oanh Truong, Jenni Romaniuk, Margaret Faulkner

Volume 23 issue 4+5
Can vague brand slogans promote desirable consumer responses?
Widyarso Roswinanto, David Strutton

Outstanding reviewers

Robert Thomas
Sally Baalbaki