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Just Published - Internet Research Using Partial Least Squares Structural Equation Modeling

Guest Editors

Prof. Wen-Lung Shiau, Ming Chuan University, Taiwan ([email protected])
Prof. Marko Sarstedt, Otto-von-Guericke-University Magdeburg and University of Newcastle, Australia ([email protected])
Prof. Joseph F. Hair Jr., University of South Alabama, USA ([email protected])

Read the full issue here

Motivation and Aim of the Special Issue

The aim of this special issue of Internet Research is to introduce these advanced methods to a wider audience in an effort to broaden the understanding of Internet and information systems applications. This special issue embraces both, the technical side of PLS-SEM and empirical research using the technique. The special issue is tied to the 9th International Conference on PLS and Related Methods (PLS’17) to be held 17-19 June 2017 in Macau, China and the 2017 International Symposium on Applied Structural Equation Modeling to be held 10-14 October 2017 in Kuching, Malaysia. Outstanding papers presented at these conferences will be invited for submission. However, the guest editors also welcome submissions that have not been submitted to or presented at the conferences.

Table of Contents

Internet research using partial least squares structural equation modeling (PLS-SEM)
Wen-Lung Shiau, Marko Sarstedt, Joseph F. Hair

The effect of selfie promotion and celebrity endorsed advertisement on decision-making processes
Jun-Hwa Cheah, Hiram Ting, Tat Huei Cham, Mumtaz Ali Memon

How functional and emotional ads drive smartwatch adoption
Nina Krey, Stephanie Hui-Wen Chuah, T. Ramayah, Philipp A. Rauschnabel

The role of virtual try-on technology in online purchase decision from consumers’ aspect
Tingting Zhang, William Yu Chung Wang, Ling Cao, Yan Wang

Multiple sequential mediation in an extended uses and gratifications model of augmented reality game Pokémon Go
Ezlika M. Ghazali, Dilip S. Mutum, Mei Yuen Woon

A test for multigroup comparison using partial least squares path modeling
Michael Klesel, Florian Schuberth, Jörg Henseler, Bjoern Niehaves

Methodological research on partial least squares structural equation modeling (PLS-SEM)

Gohar F. Khan, Marko Sarstedt, Wen-Lung Shiau, Joseph F. Hair, Christian M. Ringle, Martin P. Fritze

Heuristics versus statistics in discriminant validity testing: a comparison of four procedures
George Franke, Marko Sarstedt

Measurement error correlation within blocks of indicators in consistent partial least squares
Manuel E. Rademaker, Florian Schuberth, Theo K. Dijkstra

Understanding relationship quality in hospitality services
Manuel J. Sanchez-Franco, Gabriel Cepeda-Carrion, José L. Roldán