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Relationships between Marketing and Design: Research, Practice and Education

Special issue call for papers from Journal of Fashion Marketing and Management

Guest Editors:
Helen Goworek, University of Leicester School of Management
Professor Tony Kent, Nottingham Trent University School of Art and Design
Dr Patsy Perry, University of Manchester School of Materials

For this Special Issue of JFMM we invite the submission of articles exploring the topic of relationships between marketing and design, in terms of processes or departmental functions, within the context of the fashion business. Relationships between marketing and design have long been evident in the development of branding and identity, promotion, product development, retail design and, more recently, consumer engagement through digital media. In terms of research methods, both marketing and design have distinctive but often complementary approaches that warrant further development and discussion. Some of the key questions which we aim to explore in this Special Issue are:

• How does design thinking and practice influence marketing, research and the curriculum in fashion?
• How are design management strategies successfully adopted and incorporated into fashion marketing and design curricula?
• What can design and marketing functions learn from each other to operate more effectively?

Both academic and practitioner papers are welcomed. We invite academic papers from researchers in any field of management and design studies, and also related areas of the humanities and social sciences, including collaborative papers between academics, practitioners and policy makers, which directly relate to a fashion context. Papers may address issues including:

• collaboration between marketers and designers
• brand management, identity, and co-creation
• corporate /organisational identity, image and reputation
• graphic design
• advertising
• packaging design
• sustainable marketing and design
• marketing communications
• interior and spatial design
• online marketing
• experience marketing and design
• visual research methodologies
• theoretical perspectives on design and marketing
• aesthetics and their application to marketing
• design-practice-based research and its implications for marketing

This Special Issue builds on the International Colloquium on Design, Branding and Marketing, which was held at Nottingham Trent University in December 2014. This two-day colloquium brought together experts in the areas of design and marketing to share their knowledge and experience of relationships between design and marketing with fellow academics and practitioners. The 2014 colloquium examined current issues concerning the interface between marketing and design, with an emphasis on interdisciplinary connections between research, practice and teaching, exploring the use of research and practice to inform the content of marketing and design curricula.

Submission deadline: 1st October 2015

Submission of papers

Papers submitted must not have been published, accepted for publication, or presently be under consideration for publication in any other journal. Submissions should be full- length articles (approximately 6,000 – 8,000 words or equivalent), in Times New Roman 12pt, using the Harvard Referencing system. Submissions to the Journal of Fashion Marketing and Management must be made using the ScholarOne Manuscript Central system. For more details, please visit: and consult the author guidelines. A separate title page containing the title, name of author/s, and contact information for the author(s) must be uploaded. Suitable articles will be subject to a double-blind review. Hence, authors should not identify themselves in the body of the paper.

All papers will undergo a blind refereeing process conducted by at least two referees.

When submitting your manuscript, you will be asked to specify whether the manuscript is for a normal issue of the Journal of Fashion Marketing and Management or for a special issue. Please make sure that you select the ‘Relationships Between Design and Marketing’ Special Issue option.

Please address all questions to guest editor:
Helen Goworek, University of Leicester [email protected]