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“Big Strategy and Little Strategy” - Their Place in Corporate Communication and Communication Management

Conference call for papers from Journal of Communication Management

Educators and practitioners are invited to submit papers for a special conference panel on Big  Strategy and Little Strategy: Their Place in Corporate Communication and Communication Management at CCI’s Conference on Corporate Communication 2015.

Submissions to this special call will be reviewed by the CCI Conference Program Committee and will be considered for publication in the Journal of Communication Management.

Aims of the special issue

Submissions should address how overall or grand strategy and then how operational strategy are influencing the theory and practice of corporate communication, public relations and communication management either through a theoretical, empirical, review, or case study perspective.
Submissions are encouraged to focus on one of the following areas regarding strategy in communication:
• current/emerging issues
• overviews of research streams
• emerging theories and frameworks
• areas for special consideration (including characteristics of organizations, audiences, and communication)
• future directions
• applications in specific areas of strategic planning, meaning overall strategy or when applied tactically to strategies
• tactics in a communication campaign.

Strategy can also be considered in the context of Steyn’s work, “From Strategy to Corporate Communication Strategy: A Conceptualization” to include her figure on enterprise /corporate strategy thinking to strategic planning; Mintzberg’s definition that “Strategy is the pattern that integrates an organization’s goals, policies and action sequences into a cohesive whole; and the 5 Ps for Strategy – plan, ploy, pattern, position, and perspective.

Interdisciplinary approaches and mixed methods, as well as global media perspectives and cases, are welcomed. Authors may also propose a topic or area not listed above.

Submission Guidelines

The deadline for this special panel submission of abstracts to CCI is January 30, 2015. Submissions should include a 150-word abstract, a one-page outline (12 pt type, Times New Roman font, single spaced, flush left), and a separate title page with contact information for all authors (name, position, organization, mail address, email address and phone) in a single Word document file to [email protected], attention of Dr. Michael B. Goodman, CCI Director. All submissions will be peer reviewed.

Full papers for inclusion in the refereed conference proceedings are due April 1, 2015.
Questions about submissions for this special CCI conference panel and potential publication in the Journal of Communication Management can be directed to Dr. Ken Plowman, Co-Editor, at [email protected].