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2nd Global Islamic Marketing Conference (GIMC)Putting Ethics Back into Business

Conference call for papers from Journal of Islamic Marketing

Sponsoring organisations.

2nd Global Islamic Marketing Conference (GIMC): Putting Ethics Back into Business
Abu Dhabi, January 16 - 18, 2012

Submission Deadline

November 15, 2011


The International Islamic Marketing Association, the United Arab Emirates University, the Islamic International Foundation for Economics and Finance, Saudia Arabia, and the University of Malaya, Malaysia in cooperation with Global Marketing Network, Sage publications, Inderscience, Emerald, and Halal Focus Journal are pleased to invite academics, managers, policy makers, and practitioners to attend or submit competitive papers to the 2nd Global Islamic Marketing Conference, Abu Dhabi.


  1. International Islamic Marketing Award. All complete papers will be considered for the prestigious Islamic Marketing Award. Winners will receive their awards at the closing ceremony.

    • 1st Research Award: 5,000 USD (1 award)
    • 2nd Research Award: 4,000 USD (1 award)
    • 3rd Research Award: 3,000 USD (1 award)
    • 4th Research Award: 1,000 USD (3 awards)


  2. Special issues of international Journals. Outstanding papers will be published in special issues of three outstanding and internationally recognized journals.

Sponsoring journals - Marketing Theory, International Journal of Social Entrepreneurship and Innovation, Journal of Islamic Marketing.

  1. Free access to the Journal of Islamic Marketing for the months of January and February.
  2. Associate Membership, Global Marketing Network for qualified participants and Student membership for students.
  3. Networking. An extraordinary opportunity to meet the most influential scholars in the field of Islamic Marketing.
  4. Above all, help create better markets, put ethics back into business.

Conference tracks

This conference invites papers and special session proposals that contribute to a better understanding of the Islamic marketing context through both theoretical and empirical perspectives. In order to successfully utilize the opportunities offered by the vast and resource-rich Islamic market, business leaders must adapt their traditional strategies to reflect the unique circumstances of this market. Topics include, but are not limited to Islamic marketing, Islamic business, and Islamic economics. A more detailed list of the topics is shown below.

Islamic Marketing Papers

  • Islamic marketing
  • Islamic branding
  • Muslim consumers
  • Commercializing Islam
  • Islamic marketing mix
  • Islamic business ethics
  • Halal market
  • Islamic hospitality and tourism
  • Islamic logistics
  • Islamic e-market
  • Islamic law and marketing practices
  • Trade with Islamic markets
  • Islamic media and communications
  • Islamic retail
  • Islamic fashion and clothing
  • Islamic pharmaceuticals, cosmetics and toiletry

Comparative Marketing Papers

  • Kosher/ Jewish business Studies
  • Christian business studies
  • Vegetarian consumer/ market studies
  • Ethnic consumer/ market studies
  • Green/ environmental Marketing

General Papers on Islam, Business, and the Middle East

  • Islamic finance
  • Islam and business
  • Islamic HR
  • Islamic management and leadership
  • Islamic entrepreneurship
  • Social Entrepreneurship in Emerging Islamic Markets
  • Social Innovation and Islamic Marketing
  • Islamic economics
  • Islamic business education

Guidelines for submitting manuscripts and special session proposals

All abstracts, papers, and special session proposals are to be submitted by e-mail as attached “word.doc” files to the Conference Chair, Dr Baker A. Alserhan. Manuscripts should follow the guidelines shown at the end of this document. Generally, papers should not exceed 20 pages in total length including all exhibits and references. On the cover, be sure to include the title of the paper, names and affiliations of each author and complete contact information for the corresponding author (surface mail address, e-mail address, fax, and phone number).

All manuscripts will be reviewed by a dedicated conference review committee. Please do not identify authors in the paper beyond the cover page. Upon acceptance, the author(s) agree to: (a) return the manuscript in correct format in a timely fashion to the conference coordinator; and (b) have at least one author appear at the conference to present the paper. Any accepted manuscripts not presented at the conference will not be published in the proceedings.

Special session/panel proposals should be submitted by e-mail as attached “word.doc” files to the Conference Co-Chair, Dr Baker A. Alserhan. They should contain a 100-word bio of each speaker, a one-page description of the session, and a one-page description of each presentation. Special session/panel proposals will be reviewed, and those rated as highest quality will be accepted for presentation.


Corporate rate with AGMN membership: $1040 (Cost is $80 but the conference pays 50%)
Corporate rate without AGMN membership: $1000
Academic and employee with AGMN membership: $540 (Cost is $80 but the conference pays 50%)
Academic and employee without AGMN membership: $500
Students get free Student membership at the same fee: $250.
Groups: 30% discount for three or more.

Arabic and Farsi Tracks

There will be two special tracks for papers submitted in the Arabic and the Farsi languages.


The deadline for submission of papers is November 15, 2011. For further information or to submit a paper or special session proposal please contact the Conference Chair – Dr Baker A. Alserhan – by e-mail at the address below.

E-mail: [email protected]
Phone: 00971508322019

What did they say about the 1st Global Islamic Marketing Conference, Dubai, March 2011?

I have attended many conferences in Dubai and indeed spoken at many and this one was the best.
Everybody who attended was very happy…
Professor David Weir, Liverpool Hope University

Just a short note to say a warm "Thank You" for your kindness and great hospitality during our recent visit to Dubai and, of course, for making it is possible for me to participate in the history making conference. Future scholars of Islamic Marketing will look back on March 20-22, 2011 with envy and admiration.
Professor Sergius Koku, Florida Atlantic University

Congratulations for the grand success of maiden Global Islamic Marketing Conference and I express my sincere gratitude to you for the opportunity you have given me to participate and present my research work.
Prof. Rajasekhara Mouly Potluri, MVR College of Engineering & Technology, Andhra Pradesh, India

It was a pleasure to be among so many marketers and I learnt so much. Thank you so much for bringing the east and the west together in this global Islamic marketing conference.
Dr. Rosa E Rios, Australian College of Kuwait

I would like to thank you for the outstanding hospitality in Dubai. It was one of the best conferences that I have ever attended. Looking forward to meet you in the next coming year. I am so much excited about Islamic marketing as a new area of research.
Dr. Maha Mourad, The American University in Cairo

Author Guidelines - English

  1. A title of not more than eight words should be provided.
  2. A brief autobiographical note should be supplied including:
    • Full name
    • Affiliation
    • E-mail address
    • Full international contact details
    • Brief professional biography.


  3. Authors must supply a structured abstract set out under 4-6 sub-headings
    • Purpose
    • Design/methodology/approach
    • Findings
    • Research limitations/implications
    • Originality/value.


  4. Spacing. Double space and 2.5cm or 1” margins on all sides.
  5. References to other publications must be in Harvard style. Cite publications in the text: (Adams, 2006) using the first named author's name or (Adams and Brown, 2006) citing both names of two, or (Adams et al., 2006), when there are three or more authors. At the end of the paper a reference list in alphabetical order should be supplied:
    • For books: Surname, Initials (year), Title of Book, Publisher, Place of publication. e.g. Harrow, R. (2005), No Place to Hide, Simon & Schuster, New York, NY.
    • For book chapters: Surname, Initials (year), "Chapter title", Editor's Surname, Initials, Title of Book, Publisher, Place of publication, pages. e.g. Calabrese, F.A. (2005), "The early pathways: theory to practice – a continuum", in Stankosky, M. (Ed.), Creating the Discipline of Knowledge Management, Elsevier, New York, NY, pp. 15-20.
    • For journals: Surname, Initials (year), "Title of article", Journal Name, volume, number, pages. e.g. Capizzi, M.T. and Ferguson, R. (2005), "Loyalty trends for the twenty-first century", Journal of Consumer Marketing, Vol. 22 No. 2, pp. 72-80.
    • For published conference proceedings: Surname, Initials (year of publication), "Title of paper", in Surname, Initials (Ed.), Title of published proceeding which may include place and date(s) held, Publisher, Place of publication, Page numbers. e.g. Jakkilinki, R., Georgievski, M. and Sharda, N. (2007), "Connecting destinations with an ontology-based e-tourism
      planner", in Information and communication technologies in tourism 2007 proceedings of the international conference in Ljubljana, Slovenia, 2007, Springer-Verlag, Vienna, pp. 12-32.
    • For unpublished conference proceedings: Surname, Initials (year), "Title of paper", paper presented at Name of Conference, date of conference, place of conference, available at: URL if freely available on the internet (accessed date). eg Aumueller, D. (2005), "Semantic authoring and retrieval within a wiki", paper presented at the European Semantic Web Conference (ESWC), 29 May-1 June, Heraklion, Crete, available at: (accessed 20 February 2007).
    • For working papers: Surname, Initials (year), "Title of article", working paper [number if available], Institution or organization, Place of organization, date. e.g. Moizer, P. (2003), "How published academic research can inform policy decisions: the case of mandatory rotation of audit appointments", working paper, Leeds University Business School, University of Leeds, Leeds, 28 March.
    • For encyclopedia entries (with no author or editor): Title of Encyclopedia (year) "Title of entry", volume, edition, Title of Encyclopedia, Publisher, Place of publication, pages. e.g. Encyclopaedia Britannica (1926) "Psychology of culture contact", Vol. 1, 13th ed., Encyclopaedia Britannica, London and New York, NY, pp. 765-71.
    • For newspaper articles (authored): Surname, Initials (year), "Article title", Newspaper, date, pages. e.g. Smith, A. (2008), "Money for old rope", Daily News, 21 January, pp. 1, 3-4.
    • For newspaper articles (non-authored): Newspaper (year), "Article title", date, pages. e.g. Daily News (2008), "Small change", 2 February, p. 7.
    • For electronic sources: if available online the full URL should be supplied at the end of the reference, as well as a date that the resource was accessed. e.g. Castle, B. (2005), "Introduction to web services for remote portlets", available at: (accessed 12 November 2007). Standalone URLs, i.e. without an author or date, should be included either within parentheses within the main text, or preferably set as a note (roman numeral within square brackets within text followed by the full URL address at the end of the paper).