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1st International Conference on Islamic Marketing and Branding

Understanding Marketing from the Perspective of Islam

29th and 30th November 2010 at Kuala Lumpur, Malaysia

Conference papers will be reviewed for: Journal of Business Ethics (for business ethics papers only), Journal of Brand Management and Journal of Islamic Marketing

Islamic marketing has gained recent interest from academics as well as the business practitioners from all over the world. With more educated Muslims around the globe now, their income has risen which led to the increase in their purchasing power. However, the key challenge of Islamic marketing and branding is that being relatively new in the area, the empirical evidence from previous studies are limited. As the demand is growing, there is a pressing need to fully understand the consumer buying behaviour and branding in Islamic marketing. Therefore, the Faculty of Business and Accountancy, University of Malaya, Kuala Lumpur in conjunction with ESSEC Business School, France and Zurich University of Applied Science, Switzerland, are pleased to invite academics, policy makers, managers and other practitioners to submit papers to the 1st International Conference on Islamic Marketing and Branding, which will be held on the 29th and 30th November, 2010 in Kuala Lumpur, Malaysia. Scholarly, conceptual, empirical,
case study and practitioner papers are welcome but all papers must address the practical implications of the findings. Papers submitted may address issues including (but not limited to):
• Islamic marketing
• Consumer buying behaviour in Islamic context
• Muslim consumers: consumer profiling and segmentation in the Islamic marketing context
• Islamic marketing mix: product, pricing, distribution and marketing communication in Islam
• Advertising and promotion in Islam
• Marketing of Islamic banking and financial services
• Halal market
• Marketing of Islamic fashion and clothing
• Islamic tourism
• Islam and Globalization
• Islamic branding, identity, image and reputation
• Islamic business ethics
• Best practice in Islamic marketing and branding
• Other Islamic marketing, management and branding topics 

Submitted papers will be subjected to a double-blind peer review process and published in the Conference proceedings. Best paper awards will be given to the most outstanding empirical papers that convey the conference issue. Authors will have the benefits of revising and submitting their full papers to Journal of Business Ethics (for business ethics topics only), a Special Issue in Journal of Islamic Marketing and Journal of Brand Management. Guidelines on the submissions will be communicated to delegates after the conference.

The two-day conference will bring together a panel of practitioners and scholarly experts in the area of Islamic marketing and branding to share their knowledge and experiences with fellow academics and practitioners. Professor Dr. Md Nor Othman, the Head of Marketing department of Faculty of Business and Accountancy, University of Malaya will host this event in Kuala Lumpur, Malaysia. For information relating to the conference fees, registration, accommodation and location etc. will be sent to you through e-mail later. Please submit your paper through this e-mail [email protected] The following are the important dates for the conference:-.
•  Paper Deadline: 16 August 2010
•  Paper Acceptance Confirmed: 15 September 2010
•  Islamic Marketing and Branding Conference: 29th and 30th November 2010 

Prospective contributors concerning suitability of topics or other matters can directly contact with the Conference Chair, Professor Dr. Md Nor Othman, Honorary Director, Professor Dr T.C. Melewar or the Associate Director, Professor Dr. Nestorovic Cedomir as below:

•  Conference Chair:
Professor Dr. Md Nor Othman
Head of Marketing Department
Faculty of Business and Accountancy
University of Malaya, Malaysia
Email: [email protected] 

•  Conference Secretary:
Miss Norashikin Nordin
Faculty of Business and Accountancy
University of Malaya, Malaysia
Email: [email protected] 

•  Honorary Director:
Professor Dr. TC Melewar
Centre for Marketing Management
School of Management and Law
Zürich University of Applied Sciences (ZHAW), Switzerland
Email: [email protected]

•  Associate Director:
Professor Dr. Nestorovic Cedomir
Management Department
ESSEC Business School, France
Email: [email protected]