The Marketing eBook Collection captures the latest thinking and developments in the field.
Authors include scholars at leading organizations worldwide; US institutions represented include The Kellogg School of Management at Northwestern University, MIT Sloan School of Management, and Babson College. The collection covers a range of topics including product innovation, buyer behaviour, entrepreneurship, consumer culture theory and marketing research.
Why subscribe to Emerald eBook Collections?
- Concurrent, multi-user access across your institution
- It’s easy to browse and preview content
- No download restrictions
- Searchable HTML, PDF and ePUB chapters
All eBooks are hosted on our Emerald Insight platform, which has been custom designed to ensure you can find and access the content you need on any device.
How to access this eBook Collection in 2018
Purchase perpetual access to the full archive of this individual subject collection, that’s over 65 books.