
eJournal Collection
And, with 10 titles accepted in the Journal Citations Reports, 91% ranked by Scopus, and 5.2 million downloads in 2017, the collection unites quality and relevance, making it a valuable addition to any institution’s library.
The globally recognized authors include Philip Kotler, Jagdish Sheth and Christian Grönroos.
Article submissions are closely mapped against research trends to ensure published content reflects areas of current or rapidly emerging interest. And, with no embargoes, you are always guaranteed immediate access to the latest research.
All articles are hosted on our Emerald Insight platform, which has been custom designed to ensure you can find and access the content you need on any device.
The topics we cover
- Global marketing strategy
- Consumer behaviour
- Services marketing
- Branding
- International marketing
- Business-to-business marketing
- Corporate communications
- Multi-channel marketing
- Non-profit marketing
- Financial services marketing
- Corporate communications
- Sports marketing
- Retailing
- Sponsorships/ endorsements
- History of marketing
- Fashion marketing
- Qualitative marketing research methods
- Social marketing
- Integrated marketing communications
- Word-of-mouth
- Co-creation of value
- Online communities
- Neuromarketing
- Artificial intelligence and marketing
- Integrated marketing communications
- Fast fashion
- Trust and loyalty
Journals
- Arts and the Market
- Asia Pacific Journal of Marketing and Logistics
- Corporate Communications
- European Journal of Marketing
- International Journal of Bank Marketing
- International Journal of Pharmaceutical and Healthcare Marketing
- International Journal of Sports Marketing and Sponsorship
- International Marketing Review
- Journal of Business & Industrial Marketing
- Journal of Communication Management
- Journal of Consumer Marketing
- Journal of Contemporary Marketing Science
- Journal of Fashion Marketing and Management
- Journal of Historical Research in Marketing
- Journal of Islamic Marketing
- Journal of Product & Brand Management
- Journal of Research in Interactive Marketing
- Journal of Research in Marketing and Entrepreneurship
- Journal of Services Marketing
- Journal of Social Marketing
- Marketing Intelligence & Planning
- Qualitative Market Research
- Young Consumers
Open Access Journals 
One of Emerald's most esteemed and popular authors, Dr. Christian Grönroos, is Professor of Service and Relationship Marketing at Hanken School of Economics in Finland. Read his article in the Journal of Business & Industrial Marketing.