Marketing

eJournal Collection

This library of 23 Marketing journals has been capturing key developments in Marketing theory and practice for more than 50 years now.

And, with 10 titles accepted in the Journal Citations Reports, 91% ranked by Scopus, and 5.2 million downloads in 2017, the collection unites quality and relevance, making it a valuable addition to any institution’s library.

The globally recognized authors include Philip Kotler, Jagdish Sheth and Christian Grönroos.

Article submissions are closely mapped against research trends to ensure published content reflects areas of current or rapidly emerging interest. And, with no embargoes, you are always guaranteed immediate access to the latest research.

All articles are hosted on our Emerald Insight platform, which has been custom designed to ensure you can find and access the content you need on any device.

The topics we cover

Global marketing strategy
Consumer behaviour
Services marketing
Branding
International marketing
Business-to-business marketing
Corporate communications
Multi-channel marketing
Non-profit marketing
Financial services marketing
Corporate communications
Sports marketing
Retailing
Sponsorships/ endorsements
History of marketing
Fashion marketing
Qualitative marketing research methods
Social marketing
Integrated marketing communications
Word-of-mouth
Co-creation of value
Online communities
Neuromarketing
Artificial intelligence and marketing
Integrated marketing communications
Fast fashion
Trust and loyalty

Journals

Open Access Journals

Spanish Journal of Marketing - ESIC

Product information

One of Emerald's most esteemed and popular authors, Dr. Christian Grönroos, is Professor of Service and Relationship Marketing at Hanken School of Economics in Finland. Read his article in the Journal of Business & Industrial Marketing.