Research in Consumer Behavior
Editor: Professor Russell W. Belk
Subject: Marketing (view other series in this subject area)
Information: Author guidelines | Publication ethics
Other: Recommend this book series
Also available in our: Emerald Business, Management and Economics eBook Series Collection
Online access: Online table of contents | Latest Volume RSS
Just Published: Consumer Culture Theory, Volume 18
Edited by Nil Ozcaglar-Toulouse, Diego Rinallo and Russell W. Belk
The chapters in this volume are selected from the best papers presented at the 11th Annual Consumer Culture Theory Conference held in Lille, France in July 2016. The diverse interpretive research and theory represented in this volume provides the reader with intellectually stimulating opportunities to examine the intersections between a variety of topics that represent the cutting edge in consumer research. These studies draw on an array of qualitative methodologies and the substantive topics represent crucial issues for our times.
Editorial Objectives of the Series
Consumer research is both a micro managerial topic highlighting issues that are potentially relevant to improving marketing effectiveness and a macro sociological topic considering the nature of consumption and its effect on human well-being. The series covers a range of topics employing both quantitative and qualitative research methods. These topics range from advertising effects and brand meanings to materialism and consumer culture. Because consumer behavior is such a central part of contemporary life, papers in these volumes address the role of consuming at the levels of individuals and organizations, families and groups, and cultures and subcultures. Perspectives drawing on psychology, sociology, communications, history, anthropology and religion can all be found within its pages. The series is relevant to each of these disciplines as well as consumer behavior scholars seeking the latest in consumer research, research methods and theory.
Immediacy (no long publication delays)
Liberal page allowance compared to journals
A well-promoted annual.
Broad international readership:
public policy officials.
Timely consumer behavior topics
RCB publishes the latest consumer research and theory, regardless of methods employed in the case of empirical work. This includes experimental, survey, and interpretive work as well as conceptual papers.
Please send your manuscript to the series editor as a word document email attachment. Please see the author guidelines link at the top of the homepage for information on formatting your manuscript.
This series is ranked by: Australian Business Deans Council (ABDC) Journal Quality List - C ranking
This series is abstracted and indexed by: PsycINFO
Contact the Editorial Team
York University, Canada
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Print copy & more information
For more information about any of the volumes listed below, or to purchase a print copy, please click on the relevant volume title:
- Consumer Culture Theory, Volume 19
- Consumer Culture Theory, Volume 19
- Consumer Culture Theory, Volume 18
- Consumer Culture Theory, Volume 17
- Consumer Culture Theory, Volume 16
- Consumer Culture Theory, Volume 15
- Research in Consumer Behaviour, Volume 14
- Research in Consumer Behavior, Volume 13
- Research in Consumer Behavior, Volume 12
- Consumer Culture Theory, Volume 11
- Research in Consumer Behavior, Volume 10
- Consumption in Marketizing Economies, Volume 7
- Research in Consumer Behavior, Volume 6