This page is older archived content from an older version of the Emerald Publishing website.

As such, it may not display exactly as originally intended.

Innovation in Services: Manifestations and Consequences

Special issue call for papers from Baltic Journal of Management

Guest Editors

Professor Maaja Vadi, Head of the Institute of Management and Marketing, Faculty of Economics and Business Administration, University of Tartu, Estonia
PhD Rebekka Vedina, Extraordinary Senior Research Fellow of Management, Institute of Management and Marketing, Faculty of Economics and Business Administration, University of Tartu, Estonia
MA Kadri Karma, Project Manager, Institute of Business Administration, Faculty of Economics and Business Administration, University of Tartu, Estonia

Background and scope of the special issue

The term "innovation" is nowadays used in almost every context in daily life. Therefore, today maybe more than ever, it is important for companies to continuously build up sustainable competitive advantages by offering innovative products and services. Although the service sector has often been characterized as a locus of low wage, unproductive, and un-innovative jobs, some recent studies have confirmed that services are innovative and, in some areas are more innovative than manufacturing. Thus, as economies across the world have become more service oriented, the importance of uncovering the specific traits of innovation in services has increased.
Most products are a combination of goods and services and the continuum of services varies according to the dominance of tangible or intangible elements (Shostack 1982). Herein, we consider services as the broad term covering acts, efforts, or performances exchanged from the producer to end user without ownership rights (i.e. banking, retailing, education, health care, catering, accommodation etc). The aim of this Special Issue is to advance our theoretical and empirical understanding of the origins of innovation and its manifestations and consequences in the service sector.

Specifically, a central premise of this Special Issue is that on one hand, there are factors that contribute to the creation of innovation in services and are directly related to it and, on the other hand, there are areas of services that affect or are affected indirectly by innovation. It can be seen as the rationale for making a distinction between the articles in the proposed special issue.
There are various reasons for no longer considering services as a very traditional sector but as one that is very dynamic. One reason is the development of information technology, which contributes to service sector innovation far beyond its role in the computing and telecommunication services sectors. Another is the fast development and dynamics of the service sector in the New European countries, which has been seen rather as a follower of the Old Europe and paying little attention to innovation. This viewpoint is challenged by today’s research arguing that customer orientation is at least as important in New as in Old European countries, while organizational innovativeness appears more important in New Europe to drive both customer service and financial performance (Theoharakis & Hooley, 2008). Besides the above mentioned, there are other reasons, such as globalization and change of demand structures, to name but a few.

Potential authors are invited to submit contributions that shed light on various innovation issues in the service sector and their impact on its competitiveness. Papers that focus on particular aspects of service sector innovation and provide new insights will be also welcomed.

Topics could include, but are not limited to:
- Innovation inputs and outputs in the service sector
- Specific traits of innovation in services
- Internal and external drivers and barriers to innovation in the service sector
- Tangible and intangible factors of innovation in services
- Involvement of employees in innovative activities
- Employees attitudes and behaviors with regard to innovation
- Initiative and responsibility in the innovation process in services
- Integration of external partners in the innovation process
- Industry/Company case studies

Submissions welcome

All papers submitted will be peer-reviewed and accepted papers will be published in a special issue of BJM. Papers should be electronically submitted to the Baltic Journal of Management by 23rd August 2010.

Details about preparing and submitting the papers are available at the Baltic Journal of Management homepage:

Please submit papers via Manuscript Central, Emerald's online submission and peer review system, available at: You must select this ‘special issue’ option on step 4 of the submission process. More information and guidance is available at the Emerald Manuscript Central Support Centre:
For more information about the submission process please contact Jurga Duobiene, Editorial Assistant, Baltic Journal of Management, by e-mail: [email protected]