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Malaysia Emerald case writing competition

We have launched a case study competition to promote the development of Malaysian authors. Entries are now open until September 2020, find out more about how to submit your case.

The aim of the competition is to encourage and promote the development of high-quality teaching case material relevant to the realities of dynamic and emerging economies and at the same time promote the development of case-writing capabilities from Malaysian authors. 

The award

The total award prize pool is worth RM 3,000 . Prizes are awarded to the overall winner and four runners-up.

Your case submission will be considered for international publication in the Emerging Markets Case Studies collection (EMCS).

Key criteria

Submission criteria

  • Cases should have a developing and emerging markets focus (central and eastern Europe, Latin America, Africa, Asia, Oceania and Middle East)
  • All cases should be teaching cases based on a real situation in a real company, with a clear decision-making situation, and prepared in accordance with case writing guidelines
  • Cases should only be submitted by those primarily based at a Malaysian business school
  • Academic (research) cases will not be accepted for evaluation by the jury
  • Case studies submitted should not have been published before in their current or substantially similar form, or be under consideration for publication in any ISSN/ ISBN-registered publication or with any other case-centre
  • All case studies must be accompanied by a consent to publish release form, which has been completed and signed by the management of the company or individuals included in the case
  • Cases will be automatically entered into the peer review process. Selected cases will be published in Emerald Emerging Markets Case Studies [EEMCS] collection [ISSN 2045-0621]. By submitting your case to the competition you are agreeing to have your case published in EMCS and complete a minimum of 2 rounds of review if required. Please note that the cash prizes are only paid upon publication of the cases (or at the conclusion of the second revision stage if not published earlier) and cases cannot be submitted for publication elsewhere while being considered by EMCS
  • Please consult the competition evaluation checklist before submitting your case.

We reserve the right to disqualify a case, through any stage of the competition or publication process, should it transpire that the above criteria have not been met or adhered to.

Case evaluation checklist

We encourage case writers to use these criteria as quality assurance measures in the preparation of their case.

Case narrative

Name, position, company of case protagonist is clearly identified in opening paragraph

Issue(s) or decision(s) is/are clearly defined in opening paragraph

Action trigger is clearly stated in opening paragraph

Company history/background is precisely tailored to case focus

Case narrative clearly supports the issue(s)/decision(s) that is/are at the heart of the case

Case is written entirely in past tense

Case events presented in clear, logical chronology

Quotes from case personalities increase reader interest in case

All secondary information is accurately identified and correctly cited using the Harvard reference system

All case exhibits, figures and tables are clearly, accurately labelled

All case exhibits, figures and tables are sequentially


Tone of case is neutral, devoid of any case writer bias/personal judgment

Case issues/decisions are significant and compelling

Case issues/decisions demand sustained critical thinking

As appropriate, case narrative clearly invites readers to move from techniques and concepts to theories

Case issues/decisions lead to lively class discussions

Case is a realistic platform for generating multiple alternatives about which reasonable managers can disagree

Data and exhibits are complete enough/sufficient enough for students to conduct required analyses

Overall, case provides readers with an interesting, engaging voyage of discovery

Case length is matched with case difficulty.

Teaching note

Begins with short, accurate case synopsis

Includes a minimum of three, clear learning objectives

Identifies the level of case difficulty

States the course(s) in which the case can be used

Has a minimum of three meaningful case discussion questions

Provides complete answers/responses to each case discussion question

Includes worksheets and data analyses for all required quantitative reasoning questions

Clearly identifies the relevant theory supporting the cases central issue(s)/decision(s)

Where alternative opinions/approaches are possible, teaching note acknowledges and discusses these

Has evidence that both the case narrative and case discussion questions have been class tested.

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Develop your skills and knowledge

Register for our Cases Hub and complete a course on writing a case study and teaching note or download our handy how-to guides.

Contact us

If you have any questions about the case study competition, contact our cases publisher, Gabi Rundle

Email Gabi

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Emerging Markets Case Studies

Our emerging markets teaching cases are published as a collection. Learn about publishing your case study or view the table of contents and a sample article.

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