2022 Emerald/CEEMAN case writing competition

Enter the emerging market focused 28th CEEMAN/Emerald case writing competition for a chance to win up to €2,500 and to have your case published globally.

Competition open

The 2022 CEEMAN/Emerald case writing competition is now open

The aim of the competition is to encourage and promote the development of high-quality teaching case material relevant to the realities of dynamic and emerging economies and at the same time promote the development of case-writing capabilities in those countries. 

The total CEEMAN/Emerald award prize pool is worth over €10,000, including €2,500 for the winner!

Prizes are also awarded to the two runners-up.

If you have any questions about this competition, please get in touch

Global exposure

In the spirit of a fully inclusive competition, global submissions are encouraged. The co-organisers will support global exposure of the submitted high-quality cases through a direct link with the Emerald Emerging Markets Case Studies collection (EMCS), a growing collection of over 690 case studies with teaching notes. All case submissions will be considered for international publication in EMCS.

Compulsory submission criteria

  • Cases should have a developing and emerging markets focus (Central and Eastern Europe, Latin America, Africa, Asia, Oceania and Middle East).
  • All cases should be teaching cases, based on a real situation in a real company, and should be prepared in accordance with case writing guidelines provided in the instructional materials below.
  • Academic (research) cases will not be accepted for evaluation by the jury.
  • Case studies submitted should not have been published before in their current or substantially similar form, or be under consideration for publication in any ISSN/ ISBN-registered publication or with any other case-centre.
  • Cases will be automatically entered into the peer review process. Selected cases will be published in Emerald Emerging Markets Case Studies collection (ISSN 2045 0621). By participating in the competition, you are automatically agreeing to having your case study published in EMCS, provided it is accepted for publication after peer review and rounds of revision (if required).
  • All case studies must be accompanied by a consent to publish release form which has been completed and signed by the management of the company or individuals included in the case.
  • Cases need to meet the standard EMCS author guidelines.

Important dates

  • Early submission deadline: 28 Feb 2022
  • Final submission deadline: 17 April 2022

How to submit

You will submit your case study through the Emerging Markets Case Studies collection on ScholarOne Manuscripts.

When submitting your case study, you will be asked if you are submitting to a competition, please select ‘CEEMAN 2022’.

Submit your case study

Competition winners

CEEMAN and Emerald are delighted to announce the winners of the 27th Annual Case Writing Competition.

A total number of 53 case studies from 17 countries (Cyprus, Hungary, India, Kazakhstan, Kenya, Latvia, Lebanon, Macao, Malaysia, Pakistan, Philippines, Russia, Saudi Arabia, South Africa, Thailand, UK, and Ukraine.) were submitted for the competition.

The judging panel consisted of Shalini Rahul Tiwari, IMT Ghaziabad, India; Al Rosenbloom, Dominican University, USA; and Leif Sjoblom, IMD, Switzerland. The panel selected short-listed cases, reviewed them, and evaluated them based on the competition criteria.

Winners will officially receive their awards at the 29th CEEMAN Annual Conference, taking place on 22-24 September 2021 in Trieste, Italy.


Translocate, to fund or not to fund: Challenges in funding an emerging market start-up
Carlos De Jesus, University of Cape Town, College of Accounting, Jason Ker-Fox, University of Pretoria, and Phuti Senyatsi, University of Cape Town, South Africa

"We are thrilled to have won the CEEMAN and Emerald Case Writing Competition and have found the case study writing process to be a richly rewarding collaborative experience. The competition, and platform created by its international reach, provided us with an excellent opportunity to bring awareness to the practical challenges faced in a South African ‘start-up’ space. While drawing on our content knowledge and research ability, the process also forced us to reflect on how we teach and present information to our students. Our primary aim was to get our students more engaged with the theoretical content in a practical manner and we hope that many other educators will be able to benefit, much like we have, from this case study. Thank you to the reviewer(s) who provided feedback, and to Emerald for providing the platform and resources to guide our writing." – Carlos De Jesus, Jason Ker-Fox, and Phuti Senyatsi

First runner-up

Closed Loop: The art of succession planning
Sarah Boyd, University of Cape Town, Graduate School of Business and Linda Ronnie, University of Cape Town, School of Management Studies, South Africa

"We are thrilled to receive this prestigious award. As frequent collaborators on case studies, we are committed to focusing on pertinent topics that are globally relevant, but also reflect the particular challenges facing our local businesses. We congratulate the winners and all the writers, researchers, editors, and publishers who work to ensure that real people and businesses are brought into the classroom through our case studies." – Sarah Boyd and Linda Ronnie

Second runner-up

Robotics at Dimension Data: Friend or foe of the human in process automation?
Michelle Karim, Christina Swart-Opperman, and Geoff Bick, University of Cape Town, Graduate School of Business, South Africa

"I am very grateful for the opportunity to have presented this case to the CEEMAN & Emerald Case Writing Competition and for the prize and recognition. Automation is an important topic within the wider digital transformation journey and it is especially important that we share this through a South African lens. I would like to thank the UCT GSB for the support throughout the process as well as thank Dimension Data for their participation and willingness to share insights." – Michelle Karim

"The competition from the submissions to the CEEMAN and Emerald Case Writing Competition has certainly increased over the last years, and it is therefore a great honour to be recognised with our case.  Michelle did a great job of developing a case which introduces the new technology to the lay person, but highlights some of the human interface challenges that are critical to successful implementation. This case should be widely applicable to many business school programmes as a result." – Geoff Bick

"Robots will become a permanent feature of high performing teams and the impact on group emotions and team dynamics an interesting research area. The pandemic highlighted the benefits of human and robots’ complementary roles" – Christina Swart-Opperman

Highly commended

The judges also selected the following three highly commended cases.

  1. Scaling up Sirohi: Can Women Empowerment and Sustainability Drive a Luxury Brand?
    Neena Sondhi, International Management Institute, New Delhi and Rituparna Basu, International Management Institute, Kolkata, India
  2. Moving towards agile: Managing Loxon Solutions’ hiring strategy, organizational development and agile transformation
    Adrienn Tóth, Budapest, Hungary
  3. Artientifique: A Case Study of Transforming Used Cosmetics into Creating Wealth of Art
    Mohammad Rishad Faridi, Prince Sattam bin Abdulaziz University College of Business Administration and Aisha Mir, Artientifique, Saudi Arabia

Find out more about the competition

26th competition

Winner: Biotronik: Bypassing the commodity trap of medical devices in South African healthcare
– Geoff Bick and Stephanie Barden, University of Cape Town, Graduate School of Business, South Africa

First runner-up: Peebuddy: Ladies, It’s Time to Stand-Up
– Neena Sondhi, International Management Institute, New Delhi and Rituparna Basu, International Management Institute, Kolkata, India

Second runner-up: Sustainable growth in times of crisis: L'Oréal Russia
– Daniil Muravskii, Snezhana Muravskaia, Elena Romanova, and Valeria Kudinova, IBS-Moscow, RANEPA, Russia

25th competition

Winner: Drink The Duchess: Marketing challenges and opportunities encountered when SMEs internationalise
– Geoff Bick and Fran Heathcote, University of Cape Town Graduate School of Business, South Africa

First runner-up: It's Everybody's Business, Period.
– Sadaf Taimoor and Mahnoor Hameed, NUST Business School, Pakistan

Second runner-up: United to innovate: Grameen Veolia Water
– Anne-Claire Pache and Kevin Andre, ESSEC Business School, France

24th competition

Winner: WinChannel's Digital Gambit to Revitalize Rural China
– Peter Moran, Daniel Han Ming Chng, Liman Zhao

First runner-up: In the Uncertain World of Qontrac International: Navigating Through Family, Growth and Succession Management Challenges
– Diantha D'Costa, Virginia Bodolica, Martin Spraggon

Second runner-up: Advantech: Evolution of Its IoT Ecosystem Strategy
– Guo (Ginkgo) Bai, Liman Zhao, Zhenrong (Edison) Wang

23rd competition

Winner: Codezin: Braving the Startup Storm
–  Mr. Gaurav Gupta, Indian Institute of Management Calcutta, Mr. Shounak Pal and Dr. Indranil Biswas, from Indian Institute of Management Lucknow, India

First runner-up: From Asia to Africa: The International Expansion of Hon Chuan Enterprise
– Prof. Allan K. K. Chan and Dr. Caleb Chen from Hong Kong Baptist University, Hong Kong

Second runner-up: Smokey Tours: The Other Side of Manila
– Prof. Andrea Santiago and Prof. Fernando Martin Roxas from Asian Institute of Management, Philippines

22nd competition

Winner: Zoona Mobile Money: Investing for Impact
– Mr. John Bazley, Ms. Cynthia Schweer Rayner and Mrs. Aunnie Patton Power from University of Cape Town, South Africa

First runner-up: Mio Amore: Surviving Brand Change in Transition Economy
– Dr. Nimruji Jammulamadaka, Prof. Prashant Mishra and Assoc. Prof. Biswatosh Saha, Indian Institute of Management Calcutta, India

Second runner-up: Trashy Bags: Sustainability Crisis of A Sustainable Business
– Prof. Mathew Tsamenyi and Ms. Nana Yaa Antwi-Gyamfi from China Europe International Business School and China Europe International Business School, Africa Campus in Ghana


Get in touch

If you have any questions about the case study competition, please contact

James Hobbs, our cases publisher

Email James

Živa Žmavc Thongvanh, CEEMAN Project Manager

Email Živa

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