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How to... use a repertory grid

Options:     Print Version - How to... use a repertory grid, part 4 Print view

Article Sections

  1. The repertory grid – an overview
  2. Eliciting and designing a repertory grid
  3. Analysing a repertory grid
  4. Some examples, and further sources of information

Some examples, and further sources of information

This section includes reference to some Emerald articles which contain useful descriptions of the repertory grid technique. The articles may have already been used as illustrations in the rest of this guide, but are included here as a way of helping the reader build up a body of literature on the subject.

Emerald articles

The following is a list of some Emerald articles:

About the technique itself

Boyle, T.A. (2005), "Improving team performance using repertory grids", Team Performance Management, Vol. 11 Nos. 5/6, pp. 179-187.
Describes use of the technique to look at team performance, and also includes some helpful general discussion of the methodology.

Jankowicz, D. (2001), "Why does subjectivity make us nervous?: Making the tacit explicit", Journal of Intellectual Capital, Vol. 2 No. 1, pp. 61-73.
This article explores use of the technique, and what makes it effective.

Marsden, D. and Littler, D. (2000), "Repertory grid technique – An interpretive research framework", European Journal of Marketing, Vol. 34 No. 7, pp. 816-834.
This is an important article which looks at the use of the technique within the framework of qualitative research.

Easterby-Smith, M., Thorpe, R. and Holman, D. (1996), "Using repertory grids in management", Journal of European Industrial Training, Vol. 20 No. 2, pp. 3-30.
Easterby-Smith has written extensively about the technique and this article, although a little old, is a good introduction and looks at some of the management applications.

Technique applications

Leadership studies:

Senior, B. (1996), "Team performance: using repertory grid technique to gain a view from the inside", Journal of Managerial Psychology, Vol. 11 No. 3, pp. 2-32.
Looks at the technique as applied to team performance.

Storr, L. (2004), "Leading with integrity: a qualitative research study", Journal of Health Organization and Management, Vol. 18 No. 6, pp. 415-434.
Uses repertory grid to look at the idea of integrity in leadership.

HR and organizational issues:

Dick, P. and Jankowicz, P. (2001), "A social constructionist account of police culture and its influence on the representation and progression of female officers: A repertory grid analysis in a UK police force", Policing: An International Journal of Police Strategies & Management, Vol. 24 No. 2, pp. 181-199.

Harris, H. (2001), "Researching discrimination in selection for international management assignments: the role of repertory grid technique", Women in Management Review, Vol. 16 No. 3, pp. 11-126.

Wright, R.P. and Cheung, F.K. (2007), "Articulating appraisal system effectiveness based on managerial cognitions", Personnel Review, Vol. 36 No. 2, pp. 206-230.

Zuber-Skerritt, O. and Roche, V. (2004), "A constructivist model for evaluating postgraduate supervision: a case study", Quality Assurance in Education, Vol. 12 No. 2, pp. 82-93.
A good example of a higher education application.

Marketing, consumer studies, branding:

Caldwell, N. and Coshall, J. (2002), "Measuring brand associations for museums and galleries using repertory grid analysis", Management Decision, Vol. 40 No. 4, pp. 383-392.

Hankinson, G. (2005), "Destination brand images: a business tourism perspective", Journal of Services Marketing, Vol. 19 No. 1, pp. 24-32.

Rocchi, B. and Stefani, G. (2006), "Consumers’ perception of wine packaging: a case study", International Journal of Wine Marketing, Vol. 18 No. 1, pp. 33-4.


Lemke, F. (2003), "Investigating the meaning of supplier-manufacturer partnerships: An exploratory study", International Journal of Physical Distribution & Logistics Management, Vol. 33 No. 1, pp. 12-35.

Facilities management:

Jones, C. (2002), "Facilities management in medium-sized UK hotels", International Journal of Contemporary Hospitality Management, Vol. 14 No. 2, pp. 72-8.

Information systems:

Crudge, S.E. and Johnson, F.C. (2007), "Using the repertory grid and laddering technique to determine the user's evaluative model of search engines", Journal of Documentation, Vol. 63 No. 2, pp. 259-280.


A particularly useful book, and one that is both easy and fun to read, is:

Jankowicz, D. (2004), The Easy Guide to Repertory Grids, John Wiley & Sons Ltd, Chichester, UK.


Useful sites for repertory grid software can be found at:

WebGrid III – – a site that looks at computer applications of personal construct theory.