Emerald | Your brand is not your brand: how to co-create value on social media

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Your brand is not your brand: how to co-create value on social media

You brand is not your brand: white paper

This 16-page white paper shows how social media has facilitated a paradigm shift not only in how brands and communities interact, but in where value is fundamentally created.

Drawing on academic research and case studies of leading brands, you will learn:

  • How selfies can damage your brand image

  • What motivates consumers to generate content about your brand

  • How leading brands convert user-generated content into brand value

  • How the paradigm shift towards social-led co-creation changes the game for all marketers

Download the whitepaper now!

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Image: Michael Sandford.
Michael Sandford

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