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Why millennials don't like your ad

Image: Why millennials don't like your ad.

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From the weird, to the offensive, to the downright annoying, there are some terrible ads out there.

Some ads are so bad that they make us want to avoid a brand altogether.

But what exactly is it about those ads that makes us tick? After speaking to hundreds of millennials, researchers at Jonkoping Business School in Sweden found that there are four main turn-offs.

Read more! This animation is based on "Brand avoidance among Generation Y consumers" in Qualitative Market Research.

As always, if you are a journalist looking for further insight for any features or news articles, please do not hesitate to contact:

Image: Michael Sandford.
Michael Sandford
Content Communications Executive

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