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What can Big Data teach us about consumer behaviour.

Banner: What can Big Data teach us about consumer behaviour?

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As more and more interactions with customers take place in social media, online and on mobile devices where all actions can be easily recorded, a wealth of potentially useful data are created.

In their research "Big Data and consumer behavior: imminent opportunities", Hofacker et al. identify that useful data is collected at seven key stages of the customer journey.

But what data are collected, and what can they tell us about consumer behaviour? This infographic will give you the lowdown.

Image: Big Data infographic. Emerald Insight.


Read more!

Read more! This infographic is based on "Big Data and consumer behavior: imminent opportunities" published in Journal of Consumer Marketing.

Image: Michael Sandford.
Michael Sandford
Content Communications Executive

Icon: Envelope. msandford@emeraldgroup.com