The important thing to note is that, although social networks are indeed "social" and play an increasingly important part in people's everyday lives, social media is still underused as a way of disseminating research within the academic community, as many researchers and authors underestimate its importance. Here at Emerald, we are committed to supporting our authors along every step of the academic journey to ensure your research makes the real-world impact it deserves. As such, we have created some features and tools to help you make best use of the social media platforms freely at your disposal.
By using social media to its full potential, you could:
A quick-reference guide to help you effectively use social media to disseminate your research. (click on the image below to see more)
Researchers often use social media platforms to find, use and disseminate information thanks to its accessibility. Social media platforms enable users to share content quickly and – as so many people now have smartphones – put research at people's fingertips. It is therefore important that you direct people to your research via the DOI as this will allow you to track downloads, citations and help improve the impact of your work. Make sure you also tag and "like" relevant posts to improve your visibility within your chosen community. Plus, social media encourages reciprocation, so make sure you share other researchers' work and social media content too.
Social media platforms are forums where people can also discuss developments in research and academia in general. They really have become a go-to place for people looking for insight into certain topics. When it comes to conducting your own research, you can also use the various sites to monitor and contribute to conversations of interest to you and your work.
One thing to remember is that there is no single right way to do things! You will eventually (or very quickly) find your own style and voice and become part of a research community you may not geographically be able to access. As a final note, think about the tone of your social posts: ensure that tone is appropriate with regard to your work and the community you are looking to engage with. Understanding your audience will help you successfully disseminate your research and generate greater real world impact.