Take a look at a selection of our research which will give you more insight into why selfies if not already need to be considered within the world of marketing.
Digital technologies are changing the ways in which the meanings and identity of both consumers and brands are constructed. This research looks into how consumer-made "selfie" images are shared in social media and how these may influence brand perception.
This paper explores the use of the selfie in terms of personal narratives that develop and support an individual’s human brand. This research looks at Instagram posts and divides selfies into clusters of "genres" that reflect the combined story told through the selfies and captions posted along side.
This research shows how bloggers use selfies as records of product trial, success and failure via specific sub-types. These selfies function as authenticating consumer acts, intertwined with key life narratives and as records of communal events, where bloggers identify as a community.
Although the selfie is a relatively new phenomenon, both marketing practice and scholarship have noticed its prominence in consumer lives and potential for generating marketplace insights. the selfie is a multifaceted phenomenon of significance to key marketing areas such as branding, consumer behaviour or market research.
The empowerment aspect of the selfie experience has been well-documented in existing however this research paper offers a framework which addresses the ways in which the selfie phenomenon perpetuates societal control and maintains power-relations.
For further information please contact: