Films to accompany the special issue
Celebrating excellence in audio-visual representations in market research
(vol. 13 no. 1, 2010)
Guest editors: Marylouise Caldwell and Paul Henry
University of Sydney, Australia
"The submissions in the special issue are of exceptional quality, attesting to the originality and skill and of the contributors. The submissions illustrate some of the diverse ways in which audio-visual representations feature in consumer research. (Guest Editors)"
A fascinating account of how and why functional hoarders accumulate possessions. This exploratory research features in-depth interviews with eight functional hoarders and reveals that three main drivers underpin functional hoarding.
A study of hoarding behavior and attachment to material possessions
Hélène Cherrier and Tresa Ponnor
Demonstrating the combined use of video-recording and observation in effectively collecting and conveying consumer data likely to foster product innovation. The film captures a family consuming a range of everyday products in unexpected, original and useful ways.
Behind closed doors: Opportunity identification through observational research
Cynthia Webster, Richard Seymour and Kate Daellenbach
Exploring the potential of auto-ethnography in video-ethnographic research, the film focuses on a single community in South East London and incorporates the director’s voice and the voices of other inhabitants who are the consumers of The High Street.
Whose street is it anyway? Visual ethnography and self-reflection
Explores how market researchers can develop audio-visual representations of consumers likely to resonate with market practitioners and thereby engender a consumer orientation.
Constructing audio-visual representations of consumer archetypes
Marylouise Caldwell, Paul Henry and Ariell Alman