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Journal of Contemporary Marketing Science

Journal of Contemporary Marketing Science


ISSN: 2516-7480

This journal is a Hybrid Open Access journal
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Aims & scope

The Journal of Contemporary Marketing Science is published in association with the Chinese Marketing Association of Universities. It is a broad marketing journal and aims to reflect cutting-edge and creative marketing research development in a contemporary global landscape. Special attention will be given to marketing issues in emerging markets, new marketing challenges in a data rich business context, and new thoughts and methodologies grounded on recent scientific progress.

The journal is to publish articles including empirical research, conceptual papers, and in-depth literature reviews. It aims to bridge theory and practice, and balance rigour and relevance. It encourages problem driven and cross disciplinary study. The target audience are marketing scholars and practitioners. Readers will benefit from latest research on new marketing phenomena, innovative theories and methodologies, and deep market insights. 

Topicality

The Journal of Contemporary Marketing Science recognises the role of emerging markets and the great impacts of technology advancement on business innovation. In addition to traditional marketing topics, the journal welcomes articles which specifically emphasise new conceptual and philosophic origins, new methodologies backed up with technology, and new marketing insights on emerging markets.

The journal includes, but is not restricted to:

  • Marketing strategy
  • Consumer markets and buying behaviour
  • New product and service development
  • Pricing and promotion
  • Relationship marketing and CRM
  • Branding and brand equity
  • Omnichannel promotion and distribution
  • Big data and marketing analytics
  • Consumer neuroscience
  • Sensory marketing and consumer experience
  • Interaction of consumers and technology
  • Emerging markets
  • Cross nation and cross cultural issues
  • Social marketing and public policy
  • Transformative consumer research
  • Corporate social responsibility and marketing ethics
  • Sharing economy and value co-creation
  • Interface of marketing and other functions

Journal of Contemporary Marketing Science is available as part of an online subscription to the Emerald Marketing eJournals Collection. For more information, please email collections@emeraldinsight.com or visit the Emerald Marketing eJournals Collection page.

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This journal is a member of and subscribes to the principles of the Committee on Publication Ethics. More on Emerald's approach is available in our Publication Ethics guidelines.