Full text online
Content: Table of Contents | Latest Issue RSS
Information: Journal information | Editorial Team | Author Guidelines
Other: Journal News (inc. calls for papers) | Sample articles | Events | Sponsored Links | Recommend this journal
The International Journal of Pharmaceutical and Healthcare Marketing (IJPHM) is positioned as a leading specialist reference resource of academic information and analysis on pharmaceutical and healthcare marketing. IJPHM highlights cutting edge research, new concepts and theories, and fresh practical ideas and initiatives that can be readily applied in the pharmaceutical and healthcare industries. This journal has four unique attributes, all of which contribute towards making this an eclectic journal.
IJPHM is the first of its kind to combine the healthcare and pharmaceutical industries, as these are intrinsically linked in policy, perspectives, and operations.By focusing on both pharmaceutical and healthcare industries, this journal explores issues of both physical goods marketing (pharmaceutical products) and services marketing (healthcare).
This journal attempts to combine rigour and relevance by integrating theory and practice in its approach. While academic rigour is achieved through high quality reviewers and authors, practical relevance remains a necessary yardstick for selection of papers in the journal.
Above all, the journal has a strong multi-disciplinary drawing in international perspectives from business and science and thus contributes to society.
This journal is abstracted and indexed by:Cabell's Directory of Publishing Opportunites in Marketing Electronic Collections Online; Inspec; Scopus; Zetoc (British Library)
For the latest news, publication alerts and debates, join our online communities:Follow @EmeraldMkting
International Journal of Pharmaceutical and Healthcare Marketing is available as part of an online subscription to the Emerald Marketing eJournals Collection. For more information, please email firstname.lastname@example.org or visit the Emerald Marketing eJournals Collection page.
This journal is a member of and subscribes to the
principles of the Committee on Publication Ethics.
© Emerald Group Publishing Limited