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Arts and the Market

Arts and the Market

ISSN: 2056-4945

This journal is a Hybrid Open Access journal
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Content: Table of Contents  |  Latest Issue RSS Latest Issue RSS
Information: Journal information  |  Editorial Team  |  Author Guidelines
Other: Journal News (inc. calls for papers)  |  Sample article  |  Recommend this journal

Emerging Sources
Citation Index

Journal history

Previously published as Arts Marketing
Follow the Table of Contents link above for previous content.


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Aims & scope

Arts and the Market (AAM) is dedicated to publishing high-quality and original contemporary research addressing issues related to the intersection of arts and the market and audience research. The journal embraces the growing number of talented scholars working in this increasingly inter-disciplinary and international area. It aims to develop and challenge established practices and orthodoxies in this rapidly emerging field and strongly encourages creativity in the development of theory and practice. 

Arts and the Market (AAM) welcomes both theoretically and empirically grounded submissions from across the arts, humanities and social sciences, and is interested in both qualitative and quantitative approaches to research. The journal adopts a broad view of the arts, including all sectors of the arts and creative industries, including visual arts and crafts, museums, performing arts, festivals, music, film, cinema and literature. It aims to embrace the different disciplinary traditions and perspectives that can inform the field, not least Marketing, Psychology, Sociology, Statistics, Museology, Musicology, Audience Studies, Cultural Policy Studies, Business and Management. Thus, the journal facilitates an understanding of the various artistic, cultural, social, sociological, commercial and technological practices and discourses of production, performance, intermediation and consumption, which shape the arts sector and its related market(s). 

Papers on any aspect of arts marketing and audience research are welcome. The following list provides a breakdown of the common (but by no means exclusive) areas of enquiry covered by the journal:

  • Strategic arts marketing 
  • Marketing research in the arts
  • Audience engagement
  • Consumer/audience behaviour
  • Co-production and co-creation in the arts
  • Participatory practice
  • Cultural value and the impact of the arts
  • Fundraising, patronage and sponsorship of the arts and culture
  • Product and brand management
  • The role of leadership in arts marketing and audience engagement
  • Corporate social responsibility
  • PR in the arts and culture
  • Corporate communication strategies
  • Cultural entrepreneurship
  • Creative and cultural industries
  • Creativity and innovation
  • Intercultural marketing in the arts
  • Cultural policy regarding marketing, audience development, engagement and research

Formerly published as Arts Marketing: An International Journal, the journal continues to provide a home for cutting edge, contemporary, high quality academic and practitioner research on arts and the market. The new title retains the inclusive aims of research on arts and the market, and responds to the growing global interest in audience policy and research, most notably around aspects of audience development, engagement and enrichment, including notions of participation, active spectatorship, co-production and co-creation.  

This journal is abstracted and indexed by: ABI Inform; British Library; Cabell's Directory of Publishing Opportunities in Management and Marketing; EBSCO; Emerging Soucres Citation Index (Clarivate Analytics); ReadCube Discover; Summon

This journal is ranked by: AIDEA (Italy); Australian Business Deans Council (ABDC) Journal Quality List; Chartered Association of Business Schools (CABS, UK) Academic Journal Guide

In the news

Star quality: celebrity casting in London West End theatresNiall Caldwell Kathryn Nicholson (2014) was recently featured in an article by the The Telegraph, looking at the phenomenon of celebrity casting in theatre, following on from Strictly Come Dancing.

"Arts and the Market (AAM) is a groundbreaking publication devoted to disseminating innovative research on arts and the market. No other journal focuses specifically on the intersection of arts and the market, and fosters transdisciplinary, international contributions to theory and practice concerning all art forms, cultural and creative industries. AAM comes at a time when arts marketing knowledge is also transforming our discussions of contemporary cultural institutions and processes, such as the market, the media, arts experiences, and artistic identity. With a forward looking approach that welcomes the latest thinking from leading scholars studying arts, the market and consumption, AAM is becoming a premiere outlet for the publication of high quality theoretical and empirical pieces on all aspects of the arts market, opening up new areas of exploration. The journal is a welcome addition to any library, and it will challenge and enlighten arts and marketing students, practitioners, and academics alike."

– Professor Laurie Meamber, George Mason University, USA

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Submit your paper

Arts and the Market is available as part of an online subscription to the Emerald Marketing eJournals Collection. For more information, please email or visit the Emerald Marketing eJournals Collection page.

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This journal is a member of and subscribes to the principles of the Committee on Publication Ethics. More on Emerald's approach is available in our Publication Ethics guidelines.

Sample Article