A marketing philosophy centers on making customers happy — and doing it better than competitors can. Social marketing is a means to change behaviour in individuals, the people they interact with and the surrounding environment.
The Journal of Social Marketing (JSOCM) publishes double blind peer reviewed research that develops and integrates marketing concepts with other approaches to influence behaviour that benefit individuals and communities for the greater social good (across a wide array of health, environment and social issues) in any of the following areas:
This journal is abstracted and indexed by: British Library; NSD (Norway) -1; ReadCube Discover; Scopus.
This journal is ranked by: Australian Business Deans Council (ABDC) Journal Quality List - B ranking.
For the latest news, publication alerts and debates, join our online communities: Follow @EmeraldMkting
Journal of Social Marketing is available as part of an online subscription to the Emerald Marketing eJournals Collection. For more information, please email firstname.lastname@example.org or visit the Emerald Marketing eJournals Collection page.