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The Journal of Social Marketing (JSOCM) publishes research that develops and integrates marketing concepts with other approaches to influence behaviour that benefits individuals and communities for the greater social good.

ISSN: 2042-6763
eISSN: 2042-6763

Aims and scope

A marketing philosophy centres on making customers happy — and doing it better than competitors can. Social marketing is a means to change behaviour in individuals, the people they interact with and the surrounding environment.

This journal publishes research across a wide array of health, environment and social issues in any of the following areas:

  • Conceptual social marketing studies
  • Social marketing theory development
  • Literature reviews examining the social marketing evidence base
  • Evaluation of social marketing programs/interventions
  • Formative research and consumer/market insight studies
  • Segmentation studies
  • Studies evaluating and/or experimenting with any aspect of the social marketing mix
  • Behaviour change studies
  • Downstream/midstream/upstream social marketing programs/interventions

This journal is aligned with our responsible management goal

We aim to champion researchers, practitioners, policymakers and organisations who share our goals of contributing to a more ethical, responsible and sustainable way of working.

SDG 8 Decent work & economic growth
SDG 9 Industry, innovation & infrastructure
SDG 10 Reduced inequalities
SDG 11 Sustainable cities & communities
SDG 12 Responsible consumption & production
SDG 13 Climate action
Find out about our responsible management goal