Product Information:-

  • Journals
  • Books
  • Case Studies
  • Regional information
Real World Research - #RealWorldResearch
Request a service from our experts.
Journal of Product & Brand Management

Journal of Product & Brand Management

ISSN: 1061-0421

This journal is a Hybrid Open Access journal
Full text online
Content: Table of Contents  |  Latest Issue RSS Latest Issue RSS
Information: Journal information  |  Editorial Team  |  Author Guidelines
Other: Journal News (inc. calls for papers)  |  Sample article  |  Recommend this journal

Clarivate logo.

Accepted June 2017
Impact Factor Pending

Scopus logo.

CiteScore 2016: 2.00
CiteScoreTracker 2017: 2.75 (Updated Monthly)

Journal history

Incorporates Pricing Strategy and Practice
Follow the Table of Contents link above for previous content.

This journal is celebrating its 25th anniversaryAims & Scope

Branding has evolved and organizations are facing a lot of new challenges when managing their brand reputations, an activity that has become strategic and interdisciplinary.

The Journal of Product and Brand Management (JPBM) advances the theoretical and managerial knowledge of products and brands. Manuscripts may either report results based on rigorously analysed qualitative/quantitative data or be purely conceptual. All manuscripts must offer significant research findings and insights and offer meaningful implications for the real world.

This journal is proudly international and inter-disciplinary. We publish manuscripts which compare international markets and encourage submissions approaching branding and product management from any discipline. We focus on all aspects of branding and product management from development to dilution.  This includes areas as broad as person, place or political brands.

This journal is abstracted and indexed by

Business Source Complete; Cabell's Directory of Publishing Opportunites in Management & Marketing; CNRS (France); CPI Digest; Electronic Collections Online; Emerald Management Reviews; FNEGE (France); ReadCube Discover; Scopus; The Marketing Report; Zetoc (British Library);

This journal is ranked by: 

ABS;Australian Business Deans Council (ABDC) Journal Quality List - B ranking; ESSEC Rankings of Journals 2016; Scopus; The Publication Forum (Finland).

For the latest news, publication alerts and debates, join our online communities: 

Image: Community Information

Submit your paper

Journal of Product & Brand Management is available as part of an online subscription to the Emerald Marketing eJournals Collection. For more information, please email collections@emeraldinsight.com or visit the Emerald Marketing eJournals Collection page.

COPE logo.
This journal is a member of and subscribes to the principles of the Committee on Publication Ethics. More on Emerald's approach is available in our Publication Ethics guidelines.

Sample Article

  • Brand hate
    Lia Zarantonello, Simona Romani, Silvia Grappi, Richard P. Bagozzi
    Volume: 25 Issue: 1