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What our users think...

"In my view, the Journal of Business &
Industrial Marketing is at the forefront
of thoughtful, informed, managerially
relevant scholarship on business
and industrial marketing. For both
academics and practitioners, it is highly
recommended reading."

Shelby D. Hunt, The Jerry S. Rawls and P.W. Horn Professor of Marketing, Rawls College of Business Administration, Texas Tech University and Past Editor of Journal of Marketing

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Collection Coverage


  • 23 titles

  • 91% Scopus coverage

  • 1 download every 6 seconds

Latest News

Highlights in Marketing


Topical Special Issues

Latest Books

Most Downloaded Journal Content

  1. Celebrity endorsement, brand credibility and brand equity
  2. Why people use social media: a uses and gratifications approach
  3. Customer loyalty and customer loyalty programs
  4. Sample size for qualitative research
  5. The myth of the ethical consumer – do ethics matter in purchase behaviour?

Award-Winning Papers

Outstanding Papers form the backbone of the Awards for Excellence. As these awards are chosen by eminent academics or managers, the winning authors receive the prestige of it being recognized that theirs is one of the most impressive pieces of work the judges have seen throughout the past year.

This year's award-winning papers are available to read for free!

Multimedia Highlights

Image: #BrandSelfie: 4 ways selfies enhance the consumer brand experience     Image: The selfie phenomenon: 3 reasons why people love to take selfiesexperience

Authorship Opportunities


Why not visit our Author Resources page for helpful tips and advice on submitting your research?

Emerald is proud to partner with Clarivate Analytics (formerly Thomson Reuters) in maximizing the scholarly impact of authors’ work. View the Journal Impact Factors as well as journals in the Emerging Sources Citation Index (ESCI).

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Get in touch


For further details about any of the content featured on this page or any general enquiries about the Emerald Marketing Collection, please feel free to contact the team.

Image: Richard Whitfield.
Richard Whitfield
Journals Senior Publisher

Icon: Envelope. rwhitfield@emeraldgroup.com

Image: Jessi Schatz.
Jessi Schatz
Journals Publisher

Icon: Envelope. jschatz@emeraldgroup.com

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