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Emerging Markets
Case Studies

Local insight with global relevance


The winners of the 2015-2016 Emerald/AABS Case Study Competition are:

Mr Christopher Human & Dr Geoff Bick

for their case study entitled

"BOS Brands: Challenges of Internationalisation"

IMAGE: Mr Christopher Human (left) & Dr Geoff Bick with their winners' certificate.
Mr Christopher Human (left) and Dr Geoff Bick with their winners' certificate.

Mr Human and Dr Bick received a prize of US$1,500 and were awarded certificates for their achievement.

Lead author and current MBA candidate at the University of Cape Town's Graduate School of Business, Mr Christopher Human spoke about his experience of participating in this year's competition and his hope for the future of the winning case:

"We were truly proud and honoured (to be named winners of the competition). Moving forward, it would be great to hear back from educators and students about their experience with the case. This would add to the sense of reward and may also assist in informing future writing that has yet to emerge from University of Cape Town's Graduate School of Business' new Case Writing Centre.

"The competition provided an excellent opportunity and incentive to contribute to the body of teaching cases from (and for) the African continent. The 2015-16 AABS/Emerald Case Study Competition provides a great channel to get new work out and into the light of day, where it can hopefully achieve real impact.

"In part, the intention behind writing this case was to support a set of relevant and worthwhile learning objectives in the classroom. However, it was also written with a view to inspiring a new generation of entrepreneurs on the ground in African and other emerging markets."

Co-author and University of Cape Town Graduate School of Business Professor of Marketing, Dr Geoff Bick added:

"We as academics are always looking for relevant local cases to use in the classroom, which is what the students are calling for, so this is a great contribution to bring the learning 'to life' with a local success story."

Every year, all cases submitted to the competition is considered for publication in Emerging Markets Case Studies and all authors receive feedback from the competition judges and peer reviewers as deemed relevant by the organisers. Emerald and the AABS would like to thank all the authors who participated in this year's competition.



2014-15 Emerald/AABS Case Study Competition

Emerald and the Association of African Business Schools (AABS) are delighted to announce the winners of the 2014-2015 Emerald/AABS Case Study Competition. The aim of the competition is to encourage and promote the development of high-quality teaching case material derived from real life situations in Africa.

Congratulations to the winners

Miss Mariam Cassim and Dr Linda Ronnie for their case study entitled “M-Pesa: An evolution in organisational strategy”

Miss Cassim is presented with her winners certificate by Vodacom CEO, Shameel Joosub
Image: Miss Cassim is presented with her winners certificate by Vodacom CEO, Shameel Joosub

Miss Cassim and Dr Ronnie received a prize of US$1,500 and were awarded certificates for their achievement at the AABS Connect Annual Conference 2015 held at the Gordon Institute of Business Science in Johannesburg, South Africa from 17-20 May 2015.

Miss Cassim spoke about the process of writing a case, “It is a great achievement to not just win the competition but to actually have a legacy live on by contributing to academic learning internationally”.

She also talked about the process of writing a case study, “Writing a case is challenging as the writer has to get into the hearts and minds of the various interviewees as well as understand the culture of the organisation as if it were a living being to allow the issue at hand to come alive in a classroom setting”.

Dr Ronnie spoke about the need for case studies on the emerging economies, “Emerging market case studies are essential for our postgraduate programmes and especially for our MBA students”.

She continued specifically about the need for case studies focused on African organisation, “We need more examples of how organisations function on our continent (Africa), what our unique management challenges are, and how these might best be approached and solved”.

Image: From left to right; Mr Idrissa Mbengue (Director, Institut Superieur de Management de Dakar, Senegal), Professor Walter Baets (Director of University of Cape Town’s Graduate School of Business), Mr Sibu Zondi, Mr Shameel Joosub (Vodacom CEO), Miss Mariam Cassim (winning author), Professor Leif Sjoblom (IMD Switzerland and EEMCS Regional Editor)
Image: From left to right, Mr Idrissa Mbengue (Director, Institut Superieur de Management de Dakar, Senegal), Professor Walter Baets (Director of University of Cape Town’s Graduate School of Business), Mr Sibu Zondi, Mr Shameel Joosub (Vodacom CEO), Miss Mariam Cassim (winning author), Professor Leif Sjoblom (IMD Switzerland and EEMCS Regional Editor)

Miss Cassim concluded by highly recommending case study writing, “I would definitely encourage and recommend writing a case across various countries. The learnings gathered from the process have been invaluable to me and I find myself being able to draw on these in various situations of my life.”

Every year, all cases submitted to the competition are considered for publication in Emerald Emerging Markets Case Studies (EEMCS) and all authors receive feedback from the competition judges and peer reviewers as deemed relevant by the organisers. Emerald and the AABS would like to thank all the authors who participated in this year’s competition.



2014 Emerald/AABS Case Study Competition

Emerald and the Association of African Business Schools (AABS) are delighted to announce the launch of the 2014 Emerald/AABS Case Study Competition. The aim of the competition is to encourage and promote the development of high-quality teaching case material relevant derived from real life situations in Africa. All case submissions will be considered for international publication. Two cases will be awarded cash prizes of $1500 and $1000 respectively.

Congratulations to the winners

Michael M Goldman
University of San Francisco, USA
Jennifer Lindsay-Renton
University of Pretoria, South Africa
"The Trial in Triathlon"

Congratulations to the Highly Commended Winners

Peter Draper and Alison Gaylard
Wits Business School, South Africa
"South African Political Economy Insights: The Story of the Walmart Massmart Merger"

Presentation photographs

  Image: Peter Draper (left), being presented with her award by Sibu Zondi, Emerald's Regional Manager - Sub-Saharan Africa Region
  Peter Draper (left), being presented with her award by Sibu Zondi, Emerald's Regional Manager - Sub-Saharan Africa Region.

Key dates



2013 AABS/Emerald Case Competition

Emerald and the Association of African Business Schools (AABS) are pleased to announce the winners of the 2013 Emerald/AABS Case Study Competition. Cash prizes will be awarded to the three most outstanding submissions; with US$1,500 being awarded to the winner, and US$1,000 and US$500 being awarded to the first and second runners-up respectively.

Congratulations to the winners:

1st prize
Abderrahman Hassi and Giovanna Storti

Al Akhawayn University, Morocco
"Miloud Chaabi: From Shepherd to Business Legend"

2nd prize
Dr Chris Ogbechie

Lagos Business School Pan-African University, Nigeria
"Social Entrepreneurship: Answering “the Call of Nature” …The DMT model of social entrepreneurship"

3rd prize
Freddie R.Aosta and Arlene S. Acosta
Strathmore Business School, Kenya
"Zaidi Oil: The SAP ERP Dilemma"



2012 AABS/Emerald Case Competition

Emerald and the Association of African Business Schools (AABS) are pleased to award cash prizes to three outstanding submissions; with US$1,500 being awarded to the winner, and US$1,000 and US$500 being awarded to the first and second runners-up respectively.

Congratulations to the winners!

Henrietta N Onwuegbuzie, Gordon N Adomdza and Fredrick O Ogola
"Nike Davies-Okundaye: Building a family social enterprise"

Henrietta N OnwuegbuzieGordon N AdomdzaFredrick O Ogola

 

 

 

 

 

 

 

 

Congratulations to the 1st runner up!

Michael Goldman
"Growing the Mamas & Papas brand"

Congratulations to the 2nd runner up!

Dr. Ellinami J Minja
"The Umoja Fund Collective Investment Scheme: Preparing for the End of Lock in Period."



2011 AABS/Emerald Case Competition

The winners were announced at the AABS Annual meeting on the 13-15 April 2011.

Result

Congratulations to:

Winner: Amanda BowenWinner: John LuizClaire BeswickWinner
John Luiz, Wits Business School, South Africa
"Woolworths SA: Making Sustainability Sustainable"

"It is a great honour to have won the Emerald and African Association of Business Schools case writing competition for 2011. Woolworths SA: Making Sustainability Sustainable was a fascinating case to research and write. We believe that the issues raised in the case will lead to a greater interest in and understanding of corporate social responsibility on the part of students of management. It is our hope that this case will show future industry leaders that it is possible to run a profitable organisation in a way that encompasses social responsibility, ethical conduct and environmental awareness."
Amanda Bowen, John Luiz and Claire Beswick: Wits Business School, South Africa

1st runner up
Ellinami J Minja, University of Dar es Salaam Business School, Tanzania
"The Internet Services Department at the University Computing Centre (UCC) Ltd"

2nd runner up
Freddie Acosta, Strathmore Business School, Kenya
"Imara Medical Centre"