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Series cover: Review of Marketing Research

Review of Marketing Research

ISSN: 1548-6435

Editor: Naresh K. Malhotra
Subject: Marketing (view other series in this subject area)Thomson Reuters Book Citation Index logo. Scopus logo.
Volumes from this series are included in the
Thomson Reuters Book Citation Index

Information: Author guidelines | Publication ethics
Other: Recommend this book series
Also available in our: Emerald Business, Management and Economics eBook Series Collection
Online access: Online table of contents  |  Latest Volume RSS RSS


Information Page

Editorial Objectives
About the Editor
Contact the Editorial Team
Editorial Board

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Editorial Objectives

The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field’s leading researchers and academics. In contrast to other research publications in the field, that impose rigid limitations on the length of articles, RMR publishes longer chapters that are not only theoretically rigorous but also offer richer detail. RMR includes literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for future theory development and testing.

Edited by Naresh K. Malhotra, along with a distinguished editorial review board drawn from the leading figures in marketing research and theory, the annual Review of Marketing Research volumes include approximately 7–8 chapters. Each contribution undergoes a rigorous double-blind review process, and each volume represents an across-the-board view of the full range of current marketing research methodologies.


Review of Marketing Research covers the important areas of marketing research with a more comprehensive state-of-the-art orientation. Each of the articles in this publication will review the literature in a particular area, offer a critical commentary, develop an innovative framework, and discuss the future developments, in addition to containing specific empirical studies. An article may also have a section on Implementation.

Each article should address the following issues:

  • Critically review the existing literature;
  • Summarize what we know about the subject—key findings;
  • Present the main theories and frameworks;
  • Review and exposition of key methodologies;
  • Identify the gaps in literature;
  • Present Empirical Studies (for empirical papers only);
  • Discuss emerging trends and issues;
  • Focus on international developments;
  • Suggest directions for future theory development and testing;
  • Recommend guidelines for implementing new procedures and concepts.

Potential authors are free to exercise their creativity in adding to this format and expressing their innovative thinking. Send manuscripts in Word or PDF format electronically to the Editor, Naresh K. Malhotra at naresh.malhotra@mgt.gatech.edu. There is no need to send a hard copy.

About the Editor

Naresh K. Malhotra is the Regents’ Professor at the Georgia Institute of Technology. He is a prolific publisher of cutting-edge research in the field’s top journals and a former president of the Academy of Marketing Science. Dr. Malhotra’s Marketing Research textbook, now in its fifth edition, is one of the top textbooks in the field.

Contact the Editorial Team

Series Editor
Naresh K. Malhotra
Nanyang Business School, Nanyang Technological University, Singapore


John Stuart

Editorial Board

Rick P. Bagozzi, Rice University
Russell Belk, York University
Ruth Bolton, Arizona State University
George Day, University of Pennsylvania
Morris B. Holbrook, Columbia University
Michael Houston, University of Minnesota
Shelby Hunt, Texas Tech University
Dawn Iacobucci, Northwestern University
Arun K. Jain, State University of New York at Buffalo
Barbara Kahn, University of Pennsylvania
Wagner Kamakura, Duke University
Donald Lehmann, Columbia University
Robert F. Lusch, University of Arizona
Debbie MacInnis, University of Southern California
Kent B. Monroe, University of Illinois
A. Parasuraman, University of Miami
William Perreault, University of North Carolina
Robert A. Peterson, University of Texas
Nigel Piercy, University of Warwick
Jagmohan S. Raju, University of Pennsylvania
Vithala Rao, Cornell University
Brian Ratchford, University of Maryland
Jagdish N. Sheth, Emory University
Itamar Simonson, Stanford University
David Stewart, University of Southern California
Rajan Varadarajan, Texas A&M University
Michel Wedel, University of MAryland
Barton Weitz, University of Florida


“Review of Marketing Research (RMR), under the able editorship of Naresh K. Malhotra, fills a major gap in the marketing discipline. The editorial board consists of some of the top scholars in the field and the inaugural issue contains outstanding articles by leading marketing scholars. I expect that RMR will play a significant role in shaping the future of research conducted in marketing.”
—Vijay Mahajan,
John P. Harbin Centennial Chair in Business, The University of Texas at Austin

“I enthusiastically endorse the Review of Marketing Research annual series. The marketing discipline is at a point in its development where an annual review series is a must. No other publication fulfills this need. Naresh Malhotra is an accomplished scholar who will do an outstanding job as the editor of the review series. The editorial review board he has assembled is impressive. The quality of the papers and authors in the first volume is very high to say the least. Clearly, this series will serve to promote high quality research in the marketing discipline by informing all of us of the present state-of-the-art. I commend the venture and recommend that every serious marketing scholar, marketing researcher, and library should subscribe to the review series.”
—Gary L. Frazier,
Richard and Jarda Hurd Professor of Distribution Management, University of Southern California

Publication ethics

This publication adopts the Emerald Publication Ethics guidelines which fully support the development of, and practical application of consistent ethical standards throughout the scholarly publishing community.

Online access

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Online table of contents

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