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Series cover: Advances in Business Marketing and Purchasing

Advances in Business Marketing and Purchasing

ISSN: 1069-0964

Editor: Professor Arch Woodside
Subject: Marketing (view other series in this subject area)Thomson Reuters Book Citation Index logo. Scopus logo.
Volumes from this series are included in the
Thomson Reuters Book Citation Index

Information: Author guidelines | Publication ethics
Other: Sample chapter | Recommend this book series
Also available in our: Emerald Business, Management and Economics eBook Series Collection
Online access: Online table of contents  |  Latest Volume RSS RSS

 

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Series Details

The book series, Advances in Business Marketing and Purchasing (ABM&P), offers leading edge theory, empirical research and practice on sensemaking, planning, implementing and evaluating of strategies in business-to-business marketing and purchasing. Papers in the series are usually longer and provide more details in reviewing literature, developing theory, reporting empirical procedures, describing implications for strategy and examining implemented strategies than articles in the pages of quarterly and monthly journal issues. All papers in the ABM&P series cite and build heavily on relevant literature. ABM&P’s papers go deeper in explaining complexity in multiple antecedent paths leading to decisions and actions (the equifinality issue) than management texts available in airport bookstores. ABM&P is for reading by executives recognizing that highly effective decisions involve more than checklists and asking the "ultimate question".

Executives who dream during the night about handling complexity and about how to thoroughly evaluate on-going management performance are kindred spirits of the authors contributing to the ABM&P series.  For most issues in the series all papers focus on one specific topic; a few examples:  Creating and Delivering Superior Value, Volume 14; Managing Product Innovation, Volume 13; Evaluating Marketing Actions and Outcomes, Volume 12; Designing Winning Products, Volume 10; or Getting Better at Sensemaking, Volume 9.

ABMP ERB:

Fabio Ancarani
University of Bologna

Stefania Borghini
Bocconi University

Michele Costabile
University of Calabria

Michael Gibbert
Bocconi University

Francesca Golfetto
Bocconi University

Stephan Henneberg
Manchester Business School

Andreas Hinterhuber
Hinterhuber & Partners

Wesley J. Johnston
Georgia State University

Mette Praest Knudsen
University of Southern Denmark

J. David Lichtenthal
Baruch College, City University of New York

Hans Mu¨ hlbacher
University of Innsbruck

Chezy Ofir
Hebrew University

Diego Rinallo
Bocconi University

Fabrizio Zerbini
Bocconi University

Contact the Editorial Team

Series Editor
Arch Woodside
Curtin University, Australia
arch.woodside@curtin.edu.au

Publisher
Emma Stevenson
estevenson@emeraldinsight.com

Publication ethics

This publication adopts the Emerald Publication Ethics guidelines which fully support the development of, and practical application of consistent ethical standards throughout the scholarly publishing community.
 

Online access

This title is available as part of the Emerald Business, Management and Economics eBook Series Collection. If you are a subscriber, please follow the link below to access your subscribed content. For purchase/subscription options please contact ebookseries@emeraldinsight.com.

Online table of contents

Print copy & more information

For more information about any of the volumes listed below, or to purchase a print copy, please click on the relevant volume title:

Sample Chapter


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