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Series cover: Research in Consumer Behavior

Research in Consumer Behavior

ISSN: 0885-2111

Editor: Professor Russell W. Belk
Subject: Marketing (view other series in this subject area) Scopus logo.
Information: Author guidelines | Publication ethics
Other: Sample chapter | Recommend this book series
Also available in our: Emerald Business, Management and Economics eBook Series Collection
Online access: Online table of contents  |  Latest Volume RSS RSS

 

Information Page

Just Published: Consumer Culture Theory, Volume 18

Edited by Nil Ozcaglar-Toulouse, Diego Rinallo and Russell W. Belk

The chapters in this volume are selected from the best papers presented at the 11th Annual Consumer Culture Theory Conference held in Lille, France in July 2016. The diverse interpretive research and theory represented in this volume provides the reader with intellectually stimulating opportunities to examine the intersections between a variety of topics that represent the cutting edge in consumer research. These studies draw on an array of qualitative methodologies and the substantive topics represent crucial issues for our times.

 

Editorial Objectives of the Series

Consumer research is both a micro managerial topic highlighting issues that are potentially relevant to improving marketing effectiveness and a macro sociological topic considering the nature of consumption and its effect on human well-being. The series covers a range of topics employing both quantitative and qualitative research methods. These topics range from advertising effects and brand meanings to materialism and consumer culture. Because consumer behavior is such a central part of contemporary life, papers in these volumes address the role of consuming at the levels of individuals and organizations, families and groups, and cultures and subcultures. Perspectives drawing on psychology, sociology, communications, history, anthropology and religion can all be found within its pages. The series is relevant to each of these disciplines as well as consumer behavior scholars seeking the latest in consumer research, research methods and theory.

Key Benefits

Immediacy (no long publication delays)
Liberal page allowance compared to journals
A well-promoted annual.
Key Audiences

Broad international readership:
academics
practitioners
students
public policy officials.

Coverage

Timely consumer behavior topics
RCB publishes the latest consumer research and theory, regardless of methods employed in the case of empirical work. This includes experimental, survey, and interpretive work as well as conceptual papers.

Submissions

Please send your manuscript to the series editor as a word document email attachment. Please see the author guidelines link at the top of the homepage for information on formatting your manuscript.

This series is ranked by: Australian Business Deans Council (ABDC) Journal Quality List - C ranking
This series is abstracted and indexed by: PsycINFO

Contact the Editorial Team

Series Editor

Russell Belk
York University, Canada
rbelk@schulich.yorku.ca

Publisher

Emma Stevenson
estevenson@emeraldinsight.com

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Publication ethics

This publication adopts the Emerald Publication Ethics guidelines which fully support the development of, and practical application of consistent ethical standards throughout the scholarly publishing community.
 

Online access

This title is available as part of the Emerald Business, Management and Economics eBook Series Collection. If you are a subscriber, please follow the link below to access your subscribed content. For purchase/subscription options please contact ebookseries@emeraldinsight.com.

Online table of contents

Print copy & more information

For more information about any of the volumes listed below, or to purchase a print copy, please click on the relevant volume title:

Sample Chapter


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