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Multi-Channel Marketing, Branding and Retail Design New Challenges and Opportunities


Multi-Channel Marketing, Branding and Retail Design New Challenges and Opportunities.

Editors:

Charles McIntyre
Charles Dennis


Synopsis:

Recently, many researchers have found that their work crosses the borders of design, branding and marketing. This orientation finds itself in contrast to the generally discipline-delineated world of academic journal publishing where cross-sector studies often find difficulties in acceptance (design-based work in marketing being particularly poorly represented).

This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds. The span of the text goes from what may be regarded as micro-environmental issues of type design and the semiotics of brand meanings towards macro-environmental concerns of city design and ecological threat, all relative to living within any world (and all worlds) that businesses and consumers may co-create or are invited and welcomed to in their own multi-layered experience.

Book Information

ISBN Print: 9781786354563
Publication Date: 06 September 2016
Price: GBP £79.95, Euro €, USD $
Format print: Hardback
Page count: 288
Dimensions: 152 x 229

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