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Call for papers: Review of Marketing Research volume 16

Marketing in a Digital World


Aric Rindfleisch (University of Illinois at Urbana-Champaign)
Alan J. Malter (University of Illinois at Chicago)


Naresh K. Malhotra

Over the past two decades, marketing scholarship and practice have been transformed by the recent digital revolution. The advent of new digital technologies and tools has dramatically altered the types of products and services that marketers develop and how they promote and distribute these offerings to their customers. Likewise, the digital revolution has also changed how customers search for, acquire, and consume many products and services.

To bring focused attention on the marketing implications of this new digital world, the 16th edition of Review of Marketing Research (RMR) will be devoted to this topic. Manuscripts that primarily reflect conceptual and theoretical contributions as well as empirical research studies are equally welcome. Any topic that fits the broad rubrics of Marketing in a Digital World are appropriate. Some suggested topics are identified below (other topics are also welcome):

  1. The way in which marketing has changed and continues to evolve in response to our new digital world.
  2. The potential impact of new emerging digital technologies such as augmented reality, virtual reality, and 3D printing on marketing thought and practice.
  3. The interplay between the digital and the physical in marketing strategy and in the marketing environment.
  4. New theoretical perspectives for understanding marketing in a digital world.
  5. New methodological tools for understanding marketing in a digital world.

To prepare a manuscript to submit to this issue of RMR, please see the Emerald Publishing author guidelines.

Please email your manuscript (following the RMR style guide) by January 1, 2018 to:

Aric Rindfleisch
John M. Jones Professor of Marketing
College of Business
University of Illinois at Urbana-Champaign
Champaign, Illinois 61820