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Journal of Research in Interactive Marketing

Journal of Research in Interactive Marketing

ISSN: 2040-7122

This journal is a Hybrid Open Access journal
Full text online
Content: Table of Contents  |  Latest Issue RSS Latest Issue RSS
Information: Journal information  |  Editorial Team  |  Author Guidelines
Other: Journal News (inc. calls for papers)  |  Recommend this journal

2018 Impact Factor: 2.156*

CiteScore 2018: 2.81
CiteScoreTracker 2019: 1.56 (Updated Monthly)

Journal history

Previously published as Direct Marketing: An International Journal
Follow the Table of Contents link above for previous content.

This journal is celebrating its 10th anniversary

 Aims & Scope

The mission of the Journal of Research in Interactive Marketing (JRIM) is to address substantive issues in interactive, relationship, electronic, direct and multi-channel marketing and marketing management. With its origins in the discipline and practice of direct marketing, the journal aims to publish progressive, innovative and rigorous scholarly research for marketing academics and practitioners.

Authors are encouraged to submit manuscripts which reflect cutting-edge thinking in interactive marketing as well as means by which organizations of all types (for-profit, non-profit, public sector, government, etc.) can employ and improve the efficiency and effectiveness of interactive marketing strategies and tactics.  Submissions focusing on both conceptual developments and empirical advances are encouraged with the emphasis on demonstrating compelling contributions to theory and practice. The Impact of the research to business, policy and society should be explicit.

Topics areas which will be addressed, but are not necessarily limited to, include:

  • Comparative studies of effective direct/multi-channel marketing activities across different markets and market regions
  • Measuring the effectiveness of interactive marketing activities
  • Identifying appropriate interactive marketing activities across varying organizations and industries
  • Interactive/Multi-channel marketing in the public sector/non-profit realm
  • Ethical/legal issues in interactive marketing
  • Leveraging current organizational competencies in an interactive marketing context
  • Strengths and weaknesses of various interactive/multi-channel marketing activities
  • Assessing the interactive marketing environment
  • Applying interactive/multi-channel marketing to gain competitive advantage
  • Establishing and maintaining customer relationships through interactive marketing channels
  • Perceptions and misconceptions of interactive/multi-channel marketing
  • Using interactive marketing channels to expand market scope and customer base
  • Issues related to industry and government policies in interactive marketing
  • Professionalism in interactive/multi-channel marketing activities


The Journal is one of the few leaders in publishing articles which are essential for the academic development of those areas of marketing, market research, marketing communications, ebusiness and information technology communities that focus on interactive marketing in various ways. The number of students in these areas is rising rapidly. These students need a strong set of journals to which they can refer. The JRIM is one of them. - Professor Merlin Stone

This journal is abstracted and indexed by

Cabell's Directory of Publishing Opportunities in Management and Marketing; Electronic Collections Online; Inspec; ReadCube Discover; Social Sciences Citation Index SSCI (Clarivate Analytics); ProQuest; Zetoc (British Library)

Image: Community Information

This journal is ranked by

AIDEA (Italy); Australian Business Deans Council (ABDC) Journal Quality List - C ranking; Chartered Association of Business Schools (CABS, UK) Academic Journal Guide; Scopus (Note - indexed from 2009 as Direct Marketing: an international journal)

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Journal of Research in Interactive Marketing is available as part of an online subscription to the Emerald Marketing eJournals Collection. For more information, please email or visit the Emerald Marketing eJournals Collection page.

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This journal is a member of and subscribes to the principles of the Committee on Publication Ethics. More on Emerald's approach is available in our Publication Ethics guidelines.

* 2017 Journal Citation Reports® (Clarivate Analytics, 2018)