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2018 International Social Marketing Conference: Broadening Cultural Horizons in Social Marketing

Special issue call for papers from Journal of Social Marketing

Guest Editors:

Associate Professor Maria Raciti, Dr Rory Mulcahy and Associate Professor Stephan Dahl

The 2018 International Social Marketing Conference was held from 15-16 July in Singapore (see The general theme of the conference was “Broadening Cultural Horizons in Social Marketing” and this will be the title of the special issue in the Journal of Social Marketing (JSOCM).

The scope of this special issue relates to the tracks within the conference being:

•    Advancing theory social marketing
•    Environment and sustainability
•    Individual, group, community and/or organisational wellbeing
•    Creating and accessing value
•    Transdisciplinary research in social change
•    Health and wellbeing
•    Non-mainstream communities and groups
•    Innovative and new research methods in social marketing and social change research
•    Transformative services and midstream social marketing
•    Policy legislation and upstream social marketing

The 2018 International Social Marketing Conference has secured a special issue of the Journal of Social Marketing (JSOCM), which will consist of six (6) papers from the conference.

Early expressions of interest and inquiries can be directed to the special issue editors:  
Associate Professor Maria Raciti (
Dr Rory Mulcahy (
Associate Professor Stephan Dahl (


The submission process is as follows:
Step 1: Authors need to adhere to the guidelines of JSOCM which can be found here.

Step 2: Articles are to be submitted via ScholarOne. Authors must select this issue from the drop down list of issues during the submission process. The deadline for submissions is 1st October 2018.

Step 3: Manuscripts will undergo a blind peer review process. We hope to notify authors of the review outcome by early December 2018. Authors may need to revise their papers following the initial review.

Step 4: Final papers must be submitted by 1st March 2019 for inclusion in the 2018 International Social Marketing Conference Special Issue of the Journal of Social Marketing.