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 > Emerald Literati Network > Best Practical Implications Award 2013

Best Practical Implications Award 2013

Awards for Excellence

Best Practical Implications Award

Emerald has always held to the philosophy that research in the area of business and management should have relevance for practitioners founded in rigorous academic research. Accordingly, we have committed to the principles set out by the AACSB's Impact of Research Taskforce in addressing discipline-based scholarship, contributions to teaching and learning, and contributions to practice, in our publications.

The criteria for selection of this award were as follows:

• That the article (or its more widely disseminated précis) be published in the preceding year
• That there is a clear application for the research
• That the article is based on quality and rigorous research
• That the literature review and references are up to date and complete
• That the article could easily be adapted for practical use.

• There is a broad application for business
• That the article has a significant number of downloads from the Emerald website
• That the paper has been jointly authored between academic and practitioner authors.

Based on these criteria, Emerald has chosen following paper:

How young, technical consumers assess online WOM credibility
Qualitative Market Research: An International Journal, Volume 14, Number 4, 2011.
Kelley O’Reilly
Department of Marketing, Haworth College of Business, Western Michigan University, Kalamazoo, Michigan, USA
Sherry Marx
Emma Eccles Jones College of Education and Human Services, Utah State University, Logan, Utah, USA

Précis title on EMF (May 2012): Word of mouth has its value in the online world