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Awards for Excellence - 2015

Outstanding Author Contributions - Marketing


Book series index



Advances in Business Marketing & Purchasing

Making Sense of Marketing Decision Systems through Pictorial Representation: Decision System Analysis
WoonBong Na, David Bibby, Roger Marshall
Book volume 21

Research in Consumer Behavior

Mapping the Real and the False: Globalization and the Brand in Contemporary China
Erika Kuever
Book volume 16

Review of Marketing Research

Mobile Shopper Marketing: Assessing the Impact of Mobile Technology on Consumer Path to Purchase
Paul Farris, Alicia Baik, Rajkumar Venkatesan
Book volume 11

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