Outstanding Author Contribution 2015

Product Information:-

  • Journals
  • Books
  • Case Studies
  • Regional information
Real World Research - #RealWorldResearch
Request a service from our experts.

Awards for Excellence - 2015

Outstanding Author Contributions


Book series index



Review of Marketing Research

Mobile Shopper Marketing: Assessing the Impact of Mobile Technology on Consumer Path to Purchase
Paul Farris, Alicia Baik, Rajkumar Venkatesan
Book volume 11