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Awards for Excellence - 2018

Outstanding Papers


Award journal index



Marketing Intelligence & Planning

Winner(s)

Volume 35 number 5
Comparing alternative approaches to estimate customer equity
Cleo Schmitt Silveira, Marta Olivia Rovedder de Oliveira, Fernando Bins Luce

Highly commended

Volume 35 number 3
The role of the marketing strategy process in the innovativeness-performance relationship of SMEs
Lucas Finoti, Simone Regina Didonet, Ana Maria Toaldo, Tomás Sparano Martins

Volume 35 number 4
Marketing spending and aftermarket performance of IPO firms
Monica B. Fine, Kimberly Gleason, Michael Mullen

Outstanding reviewer

Sheranne Fairley