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Awards for Excellence - 2018

Outstanding Papers


Award journal index



Journal of Product & Brand Management

Winner(s)

Volume 26 number 1
Using the theory of planned behaviour to understand brand love
Sabrina M. Hegner, Anna Fenko, Annemiek Teravest

Highly commended

Volume 26 number 2
Customer–brand engagement and Facebook fan-page “Like”-intention
Tilo Halaszovich, Jacques Nel

Volume 26 number 5
Brand awareness: revisiting an old metric for a new world
Jenni Romaniuk, Samuel Wight, Margaret Faulkner

Volume 26 number 3
The effect of sensory brand experience and involvement on brand equity directly and indirectly through consumer brand engagement
Janne Hepola, Heikki Karjaluoto, Anni Hintikka

Outstanding reviewers

Pramod Iyer
Giuseppe Pedeliento