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Awards for Excellence - 2018

Outstanding Papers


Award journal index



European Journal of Marketing

Winner(s)

Volume 51 number 5
Multi-unit price promotions and their impact on purchase decisions and sales
Salome Drechsler, Peter S.H. Leeflang, Tammo H.A. Bijmolt, Martin Natter

Highly commended

Volume 51 number 5
An exemption for strong brands: the influence of brand community rejection on brand evaluation
Lili Wang, Ying Ding

Volume 51 number 2
Effects of frontline employee role overload on customer responses and sales performance
Subhash Jha, M.S. Balaji, Ugur Yavas, Emin Babakus

Volume 51 number 3
Communication-in-use: customer-integrated marketing communication
Åke Finne, Christian Grönroos

Volume 51 number 9
Leveraging the corporate brand
Tim Oliver Brexendorf, Kevin Lane Keller

Outstanding reviewers

Gavin Northey
Paraskevas Argouslidis