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Awards for Excellence - 2017

Outstanding Papers


Award journal index



Journal of Services Marketing

Winner

Volume 30 number 3
Multiple paths to customer delight: the impact of effort, expertise and tangibles on joy and surprise
Donald C. Barnes, Joel E. Collier, Vince Howe, K. Douglas Hoffman

Highly commended

Volume 30 number 1
Unlocking the potential of branding in social marketing services: utilising brand personality and brand personality appeal
Ross Gordon, Nadia Zainuddin, Christopher Magee

Outstanding reviewers

Associate Professor Bart Lariviere
Professor Debra Grace