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Awards for Excellence - 2017

Outstanding Papers


Award journal index



Journal of Consumer Marketing

Winner

Volume 33 number 2
Big Data and consumer behavior: imminent opportunities
Charles F. Hofacker, Edward Carl Malthouse, Fareena Sultan

Highly commended

Volume 33 number 3
How to present donations: the moderating role of numeracy in cause-related marketing
Janet Kleber, Arnd Florack, Anja Chladek

Volume 33 number 3
Locating and leveraging inside sources of consumer insights
Brian Wansink

Volume 33 number 7
Brave new World of Warcraft: a conceptual framework for active escapism
Andrew Kuo, Richard J. Lutz, Jacob L. Hiler

Outstanding reviewers

Claas Germelmann
Beth Vallen