Awards for Excellence - 2016

Outstanding Papers


Award journal index



Marketing Intelligence & Planning

Winner

Volume 33 number 1
A fuzzy approach to service quality diagnosis
Saeid Saeida Ardakani, Majid Nejatian, Mohammad Ali Farhangnejad, Mehran Nejati

Highly commended

Volume 33 number 4
Network externalities and the perception of innovation characteristics: mobile banking
Soo Yeong Ewe, Sheau Fen Yap, Christina Kwai Choi Lee

Volume 33 number 2
The impact of reputation and identity congruence on employer brand attractiveness
Chunyan Xie, Richard P. Bagozzi, Kjersti V. Meland

Volume 33 number 2
How to support consumer-brand relationships
Oriol Iglesias, Fathima Zahara Saleem

Outstanding reviewers

RezaRajabi
Jun Kang