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Awards for Excellence - 2016

Outstanding Papers


Award journal index



Journal of Research in Interactive Marketing

Winner

Volume 9 number 1
The impact of brand communication on brand equity through Facebook
Bruno Schivinski, Dariusz Dabrowski

Highly commended

Volume 9 number 4
Consumers' attitude towards social media advertising and their behavioural response
Henry Boateng, Abednego Feehi Okoe

Volume 9 number 1
Analyzing media types and content orientations in Facebook for global brands
Dae-Hee Kim, Lisa Spiller, Matt Hettche

Volume 9 number 2
The impact of brand experiences on brand resonance in multi-channel fashion retailing
Ran Huang, Stacy H Lee, HaeJung Kim, Leslie Evans

Outstanding reviewer

Pauline Depechpeyrou