Awards for Excellence - 2016

Outstanding Papers


Award journal index



International Journal of Pharmaceutical and Healthcare Marketing

Winner

Volume 9 number 4
Optimization of the promotion mix in the healthcare industry
Dominique Haughton, Guangying Hua, Danny Jin, John Lin, Qizhi Wei, Changan Zhang

Highly commended

Volume 9 number 3
Business model innovation
Jaqueline Pels, Tomás Andrés Kidd

Volume 9 number 1
Why brand drugs priced higher than generic equivalents
Kathleen Iacocca, James Sawhill, Yao Zhao

Outstanding reviewer

Dr. Nicholas Ashill