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Awards for Excellence - 2016

Outstanding Papers


Award journal index



European Journal of Marketing

Winner

Volume 49 number 3/4
The effects of introducing and terminating loyalty programs
Valentyna Melnyk, Tammo Bijmolt

Highly commended

Volume 49 number 1/2
The effect of brand design on brand gender perceptions and brand preference
Theo Lieven, Bianca Grohmann, Andreas Herrmann, Jan R. Landwehr, Miriam van Tilburg

Volume 49 number 3/4
Converting service encounters into cross-selling opportunities
Ting Yu, Paul Patterson, Ko de Ruyter

Volume 49 number 3/4
Firm-brand community value co-creation as alignment of practices
Per Skålén, Stefano Pace, Bernard Cova

Outstanding reviewers

James (Jim) Richard
Jodie Conduit
David Gilliland