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Awards for Excellence - 2015

Outstanding Papers


Award journal index



Journal of Product & Brand Management

Winner

Volume 23 number 1
Brand tribalism: an anthropological perspective
Jeremy Sierra, Harry A. Taute

Highly commended

Volume 23 number 7
Uncovering generalized patterns of brand competition in China
Oanh Truong, Jenni Romaniuk, Margaret Faulkner

Volume 23 number 4+5
Can vague brand slogans promote desirable consumer responses?
Widyarso Roswinanto, David Strutton

Outstanding reviewers

Robert Thomas
Sally Baalbaki