Awards for Excellence - 2015

Outstanding Papers


Award journal index



International Marketing Review

Winner

Volume 31 number 1
How global brands create firm value: the 4V model
Jan-Benedict Steenkamp

Highly commended

Volume 31 number 2
Global vs local brands: how home country bias and price differences impact brand evaluations
Peeter Verlegh, Gary Gregory, Warat Winit, Mark Cleveland

Volume 31 number 3
The role of psychic distance in international trade: a longitudinal analysis
Lars Håkanson

Volume 31 number 4
Drivers of attitudes toward luxury brands
Mark Yi-Cheon Yim, Se-Jin Lee, Paul L. Sauer, Jerome Williams, Iain Macrury

Outstanding reviewers

Katharina Zeugner-Roth
Carmen Lopez