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Awards for Excellence - 2015

Outstanding Papers


Award journal index



European Journal of Marketing

Winner

Volume 48 number 11+12
Publicity and advertising: what matter most for sales?
Marc G. Weinberger, Harlan E. Spotts, Michelle F. Weinberger

Highly commended

Volume 48 number 3+4
Why, how and to what effect do firms deviate from their intended marketing plans?
Peter S. Whalen, David M. Boush

Volume 48 number 7+8
Synthesis of attraction effect research
Sandra J. Milberg, Monica Silva, Paulina Celedon, Francisca Sinn

Volume 48 number 9+10
Rethinking brand architecture: a study on industry, company- and product-level drivers of branding strategy
Andreas Strebinger

Outstanding reviewers

Fernando Jimenez
Alain d'Astous