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Awards for Excellence - 2014

Outstanding Papers

Award journal index

Journal of Social Marketing


Volume 3 number 2
Homo economicus and social marketing: questioning traditional models of behavior
Hamilton Coimbra Carvalho, Jos

Highly commended

Volume 3 number 1
Teens' blog accounts of the role of adults in youth alcohol consumption
Simone Pettigrew, Melanie Pescud, Wade Jarvis, Dave Webb

Volume 3 number 1
Perceived risk mediates the impact of mood on the effectiveness of health PSAs: Implications for public health marketing
Sela Sar, George Anghelcev

Volume 3 number 3
Beyond persuasion: a cultural perspective of behaviour
Fiona Spotswood, Alan Tapp

Outstanding reviewers

Dr Linda Brennan
Dr Stephan Dahl