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Awards for Excellence - 2013

Outstanding Papers

Award journal index

Journal of Product & Brand Management


Volume 3 number 21
Corporate branding and transformational leadership in turbulent times
Hans Ruediger Kaufmann, Demetris Vrontis, Michael Czinkota, Alvin Hadiono

Highly commended

Volume 2 number 21
Consumer reaction to new package design
Gary R. Holmes, Audhesh Paswan

Volume 3 number 21
Individual differences in consumer responses to traditional versus virtual concept testing
Ling Peng, Geng Cui, Chunyu Li

Volume 1 number 21
The role of brand image congruity in Chinese consumers' brand preference
Jing Hu, Xin Liu, Sijun Wang, Zhilin Yang